Did you attend the NADA show in San Francisco? We always find spending time with like-minded people sparks a host of great new ideas, and we hope you enjoyed the show if you were there. If not, never fear! We’ve got all the latest auto industry news to keep you up to date.

 

Celebrating Women in the Auto Industry 

One of the highlights of this year’s NADA Show was the awarding of prizes in the second annual #WomeninAutomotive video contest. As with last year, the entries highlighted the variety of jobs that women do in the auto industry, and the many different pathways women have taken to reach their current role –  from studying for a masters in teaching to walking into a dealership and finding a connection with the employees.  

 

Nine runners up won a $500 gift card, while the grand prize winner – Certified Service Technician Lisa Kowite of Johnson Lexus of Durham, North Carolina – won a $1,000 gift card and free admittance to the NADA Professional Series to supercharge her auto career.  

See all the entries here 

 

Hyundai’s Super Bowl ad with Jason Bateman 

Comedian Jason Bateman takes on a new role – as an elevator operator – in Hyundai’s Super Bowl ad. The ad focuses on Hyundai’s Shopper Assurance program, launched in 2017. The program offers test drive vehicles delivered right to shopper’s doors, transparent pricing on dealer websites, and a quicker purchase process with paperwork available to complete online.  
 

The ad plays upon the idea that car shopping can be one of the least enjoyable activities for a couple, worse than jury duty or even having a root canal operation. Hyundai presents itself as the exception, with a stress-free path to purchase – something that’s sure to interest all auto dealers. Watch the video here

 

Speaking of Super Bowl ads, check out USA TODAY’s Ad Meter and get in on the fun by rating the Super Bowl commercials. You can watch a ton of them ahead of time, and more are released each day through the big day. Deadline to rate all of the ads is 1 am EST on Monday, February 4. 

 

Argo AI’s Self-Driving Cars can Operate in California 

Argo AI –  the self-driving car company with a close connection to Ford – this week received a permit to test its autonomous vehicles in California (as reported by Tech Crunch). Argo, started by former Google self-drive expert Bryan Salesky and former Uber engineer Peter Rander, has already been testing its technology in other states.  
 

The company has tested most of its vehicles to date in Pittsburgh (where it is headquartered) and has also run tests in Miami and Detroit. Ford has committed to investing $1 Billion in Argo AI over the next 5 years.  

 

Green Cars Make Waves in Mexico 

The recent spate of fuel shortages in Mexico has had an unexpected result: an increased interest in electric vehicles. Access to fuel has been a growing problem since early December when Mexico’s new president Andrés Manuel López Obrador closed some of the state pipelines that have been subject to illegal fuel siphoning. Although fuel tankers are now delivering, Toyota has reported a growing number of people asking about hybrid vehicles, including the ever-popular Prius and the new-generation Rav4 hybrid.  

 

Chevrolet also noted an uptick in requests for information on its fully electric Chevy Bolt EV. This is backed by a 68% increase in the sales of hybrids and electric vehicles in 2018, as reported by Auto News. That means there’s around 14,000 hybrid or EV vehicles on the roads in Mexico, a number that seems certain to grow in 2019. 

 

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