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  • Cannabis Consumers: Who are Affluent Families and How Can you Reach Them

It can be difficult to nail down the key cannabis consumer groups. That’s why we collaborated with Clear Source Analytics to survey cannabis consumers ““ we wanted to understand who they are, what matters most to them, and how cannabis businesses, with our help, can best reach them. We’ll be sharing some information about the top cannabis consumer groups we discovered right here. If you’d like more information, contact us today.

Affluent Families with Children, or simply affluent families, make up over 38 million U.S. households. They have children under 18 years old and spend over $623 million on cannabis-related products, and this number is projected to grow up to $1 billion. The majority of these cannabis consumers (both current and potential) are married and highly educated.

What Makes Affluent Families Unique?

Affluent families with children are active cannabis buyers as well as high spenders, but they’re not very loyal as far as cannabis consumers go. However, our study found that moms were more loyal than dads, with dads shopping at four or more dispensaries within three months while moms shopped at only one.

Affluent families are predominately making purchasing decisions based on the best selection of products and strains.

USA TODAY NETWORK & Clear Source Analytics Report Stat

How Can you Reach Affluent Families?

As cannabis consumers, affluent families value content that provides them with resources to support their style, health, and everyday lives. So, if you can provide that to them through your web content and marketing, you can put yourself in a good position to capture new customers and establish brand loyalty.

One way to provide these resources is through branded content. Affluent families trust local news sites and online videos, meaning that if you can get your content in these places, you might have a good chance to sway these cannabis consumers to your business.

Interested in learning more about this key demographic of cannabis consumers? We have even more insights and information about affluent families with children that we’d love to share with you, along with ways you can reach them in the ways that matter most to them.

Email one of our experts, Claire Will, at for more information.


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