One of my favorite parts of the holiday season is finding gift inspiration from the brands I follow on social media. I start with an idea of what I might get someone, which leads me to search their Instagram page where most brands spell out exactly what I need and why. I’m always sold, and I know I’m not the only one! In fact, 1 in 8 holiday shoppers are influenced by the internet when making a purchase.

Is your business taking advantage of the spending season and posting content on social media that will get consumers in the shopping spirit? Think about the creative holiday social posts that your favorite brands create during this time of year. If you’re trying to bring in holiday shoppers, give them the content they want! And, if you’re thinking it’s too far into December to get creative with your holiday social posts, think again. Super Saturday, the Saturday before Christmas, is panic mode for last minute holiday shoppers. Generation X alone spent over $204k on gifts on Super Saturday just last year. It’s basically the Black Friday of December.

Now is the perfect time to create and post holiday content on your social platforms. Here are four social post ideas from a few popular brands that you can easily recreate.

1. Repost Content from a Consumer

alo yoga

Instagram account: aloyoga

Lots of brands repost content from consumers year-round but doing this during the holiday season is a strategic move to show unique ways that consumers are using your brand in their day-today (and why other consumers need to buy it!). ALOYOGA did an awesome job at this by sharing a video of a mom and child doing yoga together with a caption about a portion of their proceeds going to schoolkids.

How to recreate this:

Is your business giving back this holiday season or offering a limited time discount for your social media followers? Repost a picture from a past consumer that corresponds with your brand values along with a discount code or the name of the charity where a portion of proceeds are going. You want to show consumers why they need it to buy from you just like the person in the photo!

2. 12 Days of Something


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