No matter what type of business owner you are, there’s no doubt that you have a busy schedule. Instead of dreaming of the day you might get a personal assistant to keep it all organized for you, what if it was possible to make that happen right now? Dennis Mortensen, CEO and co-founder of, had this exact thought which led him to his fifth business idea.

In his episode of The Growth Lab Show, Dennis talked to our hosts about how he got the idea for, also known as Amy and Andrew, the digital “assistants” Dennis created to help simplify scheduling meetings for business owners. He also gives great suggestions for coming up with new business ideas and talks about why he saved 25 years of emails. It’s true, he has every single email he’s ever sent!

“I like the idea that anything you’ve told me in the past, I can confirm whether that’s true or false,” said Dennis.

Listen to the episode on iTunes, our website, or wherever you get your podcasts. And, when you’re ready to get started with your new business idea, download these Lab Notes for his suggestions on how to get started!

Lab Notes

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