When you own a business, the last thing you want to think about is probably a crisis. And while a crisis isn’t technically inevitable, it is important to be prepared for anything, especially something that could derail your business and stop operations for a day, a week, or much longer.
Melissa Agnes, an author, strategic advisor, and keynote speaker, knows all about crisis management in business. In fact, she’s made it her business. She helps brands and business owners identify, prepare, and handle crises that arise.
Melissa talked to the hosts of The Growth Lab Show about how she got into the business of saving businesses, what to do if a crisis comes up, and how to avoid it all in the first place.
“Small and medium-sized businesses don’t have the luxury to bounce back after a crisis “ so let’s protect you from that,” Melissa said.
So, how can you protect it? Download the Lab Notes here to get to work after you listen to her episode.
And, check out her website for even more resources, tips, and insight into crisis management. As Melissa says, “It’s not as negative as you think!”