Take a look at your marketing strategy. Let’s say you’ve checked off all the boxes. You’ve followed the basic marketing strategy formula, so why aren’t customers lining up at your door?
It’s because consumers have choices. They’ve more than likely seen your advertisements and know exactly what your business is all about, the products or services you offer, and where you’re located. But, consumers want to have a reason to do business with you and feel good about their purchasing decision.
With businesses similar to yours saturating the market, consumers know they can be picky with where they choose to purchase from. They are interested in the story behind your business and will stay loyal to companies based on the experience they have, what you stand for, and your approach towards building a relationship with them. That’s where a targeted email marketing strategy comes in handy.
A Personal Touch to your Marketing Strategy
Think outside the box when it comes to your marketing strategy. Give consumers a reason to check their inbox by telling your brand story through targeted email marketing and following up with newsletters, current sales, and discount codes to a community that wants to hear from you. Email marketing is a personal touch to your marketing strategy that gives consumers an exclusive inside look at your business. After all, consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of five years, and will recommend brands at a much higher rate.
Email is Forever
Once you have an email list, your line of communication will always be there. And, most people keep email addresses forever, so as long as you have one of their addresses on your list, you will pretty much always have a way of reaching them directly.
And, targeted email marketing can be easily complemented by your other marketing activities. Let’s say you own a local clothing store and run Facebook ads to promote an upcoming yearly sale, but in order to get your discount, people need to subscribe to your mailing list. Now you’ve grown your mailing list and have additional people to target with your email marketing as you run more promotions happen into the new year.
A Direct Line to Your Target Audience
If you don’t already have a list of existing customers, targeting specific audiences through email campaigns is a great way to not only drive consumers to your website but also find out who is interested in possibly becoming a new customer. But that’s easier said than done if you don’t know the best segments to target. You might need someone to help you find the best audience to target through email marketing depending on past campaign performance.
A LOCALiQ targeted email marketing expert can help you define your target audience based on demographics such as location, age, and interests. If you’re not sure how to take the first step in the email marketing process, we are here to help!
Track the Success of Your Email Marketing
Targeted email marketing allows you to track clickthrough rates, how many people open your email, and who forwards your email to other people. But, it’s more than looking at open and clickthrough rates. The point of your marketing strategy is to gain revenue for your business, so you need to know if your email campaign is giving you true ROI. A LOCALiQ email marketing expert will make sure your customized email messages catch the eye of potential customers, which can help to increase website clicks and grow your brand all through customized, personal emails.
So, as the new year quickly approaches and you refocus your marketing strategy for 2019, consider adding a personal touch to get customers interested in the story behind your brand and turn them into loyal customers. If you need help taking the first step towards developing a targeted email marketing campaign, a LOCALiQ expert can get you there. Contact us today before the new year!