We were thrilled to be able to launch our national automotive marketing solutions brand the same week as the NADA Show – the biggest trade show around for automotive dealerships and auto groups.
It was amazing to see both familiar faces of our dealer clients, and meet new dealership owners and managers. We had a great time checking out the excellent workshops and speakers, as well as talking to dealers from around the country.
Here’s a quick wrap-up with fast takes from LOCALiQ AUTOMOTIVE leadership on what stood out at this year’s NADA Show & Expo.
Mike Salicco, Vice President of LOCALiQ AUTOMOTIVE
For our company, NADA Show 2019 was a historical event. Every potential client who stopped by the booth was impressed with our scorecard and interested in learning more about how we activate solutions with the client to achieve an agreed upon goal for their business. We learned a lot, exposed the industry to our brand through social media, geo-fencing the show and obviously exhibiting at the show. Our intent was not to sell at the show, but rather to meet potential clients, learn about their business, marry that with what we know from data and partner with the clients in a way that is truly a differentiator.
Chris Wood, Vice President of Client Solutions
We had engaging conversations with dealers at the NADA Show while providing demos of our Dealer Scorecard. It’s an amazing experience for a dealer owner or General Manager to see the reality of where their dealership stands in the market, and know there is a path to reach real opportunities for increasing sales.
Chad Rader, Director of Client Success
At the NADA Show I heard a lot about creating unique dealership experiences, especially at Preparing Today for Tomorrow’s Auto Retail Evolution. In 2019, I think we will see a bigger focus on elevating the customer experience and finding ways to stand out in this area.
Silvio Perez, Director of Major Accounts
We connected with dealerships at the NADA Show about their market share and insights we developed using our Dealer Scorecard tool. Being able to see a snapshot of their business, independent of day-to-day perceptions, is hugely impactful. We look forward to talking to those connections more after the NADA Show about how to apply these insights to their automotive marketing strategy.
Roberto Fernandez, Regional Sales Director East
NADA Show was a great event as always! We had the opportunity to showcase our brand, had very meaningful conversations with dealers and launch our brand new Dealer Scorecard insights. The Scorecard helped us show dealers a different perspective and a more granular approach on how their brand is performing in their market, where their dealership ranks and how well they are performing in their ASA. The analytics helped us open the door to a deeper and more consultative conversation to help our clients reach their advertising and sales goals with our Digital Solutions.
James Maurer, Regional Sales Director North
In conversations that I had with dealers who visited our booth at the NADA Show, they found the detail of our scorecard and observations to be quite valuable. We were able to have strong conversations about how they might win specific geographies and how understanding the market landscape within their ASAs was a valuable starting point in growing their sales.
Kim Woods, Regional Sales Director West
The NADA Show offered a unique experience for our brand to engage with dealers of all sizes. Showcasing our Dealer Scorecard through our demonstrations opened up several opportunities to partner with dealers and owners. We look forward to helping dealers grow market and brand share with our game-changing approach to utilizing analytics to inform automotive marketing strategies.
Nikki Clay, Senior Sales Manager
NADA Show is the premier time to showcase new brands, new products and meet the right people at the right time. Our brand was introduced in style not only by an awesome setup but personally by seventeen top individuals being the face of our company. We showcased our Dealer Scorecard and dealers were drooling over it! “Can you pull this for my store? When we can follow up? Let’s look at this. What does that mean?” No better way to introduce our brand, LOCALiQ Automotive to the most important people in auto.