How does the typical car shopper go from being vaguely interested in a new car to driving off the lot in one? Will technology render traditional brick-and-mortar dealerships obsolete, or is it creating opportunities for dealerships to thrive like never before? How can dealerships use tools like video, social media, and lead management solutions to keep up with changing times. 

 Let’s talk about the car buyer’s journey. In this series we will: 

  • Delve into the basics of user engagement, and talk about ways you can connect with auto shoppers from the first Google search to the final purchase. 

  • Get to know the modern auto shopper, and discuss why technology is the key to every car buyer’s journey. 

  • Tour the world of video ads, and give you a practical guide on different ad types and what they do best. 

  • Discuss how live chat is an asset in a world of shifting consumer expectations. 

  • Let you know how to rack up more wins with search marketing

  • Take a look at social media; where it fits, what it does, and how you can make the most of it. 

  • Go on a search engine deep dive where we’ll talk about everything from local SEO to choosing keywords to voice search. 

  • Take a fresh look at email marketing and talk about how it is one of the most versatile ways to link your dealership to the car buyer’s journey. 

  • Explore why lead management is a dealership essential and see how it can help you find your way in a changing world. 

  • Discuss three key insights that are shaping the car buyer’s journey and are poised to transform the way your dealership does business.  

Fasten your seatbelt, take the wheel, and let’s take a road trip through the car buyer’s journey. 


Contact us to find out more about our complete automotive marketing solutions. 


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