In these uncertain times we’re in, businesses of all types are struggling. Marketing agencies aren’t exempt, which can be an even bigger blow to local businesses that are trying to get in front of customers and get more leads to keep their own businesses running. A pause or complete stop in your marketing could be a devastating setback.
So, what do you need to know as a local business owner to be prepared in the event that your marketing partner closes its doors?
We have three quick tips.
1. Know What Strategy is Working for You
If you’ve been working with a marketing agency for a long time, you have probably fine-tuned your strategy to what’s working best for you. While this can always be improved, it’s important to know what you’re doing now, what you’ve tried, and what’s working to help you reach your marketing goals, whether that’s getting new leads, driving awareness, building your brand, or all of the above.
2. Make Sure You Have Access to All Your Assets
If your digital marketing partner were to go out of business, would you have access to your website, your logo, your ad designs and copy, and more? For many local businesses working with marketing agencies, this can be a costly problem. You’ll want to make sure you know how to access your website. You’ll also want to make sure you have your logo, any relevant messaging, and any additional assets handy in the event you need to turn your marketing over to a new partner.
3. Find a Back-Up Partner that Can Help You Make a Seamless Transition
If your marketing partner goes out of business, you’ll want to transition to a new partner as soon as possible to keep your marketing running. Look for a marketing partner with a full suite of solutions, trusted advisors to help you make the switch efficiently, and technology that will allow your campaigns to get up and running as quickly as possible.
At LOCALiQ, we’re here to support local businesses during these challenging times. Our marketing experts have already helped many of our clients transition their marketing strategies to continue reaching their goals with adjusted messaging, campaigns, and website updates. We can help you keep your marketing running smoothly now and beyond COVID-19. For more information or to schedule a consultation, contact us today.