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34 Free Email Templates & Examples for Small Businesses

Email marketing is like the Toyota of digital marketing strategies. It has been around for ages and when maintained properly, yields long-term success for your marketing efforts. Yet while email marketing remains incredibly effective today, coming up with the copy for those emails has never been super easy.

Whether you’re launching a new product, following up with a client, or simply confirming a purchase, it’s just never as simple as it seems. So to spare you time spent coming up with effective email copy yourself, I’ve put together this handy collection of email examples and templates — for just about everything under the sun.

small business email templates

 

Email Template Table of Contents

So, I wasn’t kidding when I said I created email examples for everything under the sun. In fact, there’s a whopping 34 examples and templates here. So to also spare you the scrolling and searching time, I’ve created a nifty little table o’ contents so you can find exactly what you need for your small business.

 

There is a key takeaway section at the end — but it’s a long journey down, my friend. So feel free to jump to the Key Takeaways section from here if you’d like.

 

Notes & Guidelines for These Email Examples & Templates

I am very excited for you to be able to perform the miracle that is copy + paste for these email templates, thereby making your life easier and your brain a little less mad at you. But let’s just cover a few things before we begin:

1. Model after the copy only.

These examples are focused on the email copy only. Some of them have mocked-up branding, footers, or social media elements, but not all; and they should not serve as models for your email design. Good, targeted, marketing emails often have branded headers, footers containing your website, social media handles, and other contact information, and they should always have an unsubscribe option. You may also want to add graphic elements for a better appeal. For help with email beyond just the copy, check out these best practices and tips on email marketing with regard to formatting, spam compliance measures, headers, footers, and more.

Here’s an example of a complete marketing email from WordStream. Of course, it’s not the only way to design an email, but just to give you an idea of the header, footer, unsubscribe, etc.

small business email templates and examples full email example

2. Everything is made up.

For the record, my name is not Jane and I am neither a Director of Client Communications nor a Google Ads Expert for any business, anywhere. I just wanted to include a headshot signature to show you how nice it looks in an email. The companies and information in these examples are also 100% made up. Some towns don’t exist, zip codes are anything but accurate, and website names are a total toss-up.

3. Think adapt, not adopt.

The main purpose of these small business email examples and templates is to spare you the stress [read: mental agony] of coming up with email copy from scratch (we’ve got an email subject line guide here). Use them as a starting point but then be sure to adapt them to your brand personality in terms of formatting, style, and tone.

4. Note the key takeaways at the end.

At the end of this post, I provide some key takeaways from these email examples and templates to keep in mind when creating your own. They’re not an exhaustive list of email marketing best practices, but they should give you some guidelines to get you goin’!

And now, without further ado, the 34 copy-and-pasteable email examples every small business needs.

 

General Email Templates

There are a lot of general emails your business uses — to respond to inquiries, welcome new subscribers and customers, confirm automatic payments, and more. Here are some examples and templates for these purposes.

1. Response to General Inquiry Email Template

Subject line: Thanks for reaching out to us, [name]!

Hi [name],
Thank you for reaching out to learn more about [company name]! The best way to learn more about our products/services as they pertain to [you/your business] is to set up a free [consultation/consult call/one-on-one chat (hyperlink to the page)] with [whoever is designated]. [Describe what the consult is like, how long it is, and what the prospect will get out of it].

There will be no obligation to sign up after the call, and [provide a “what do you have to lose” perk here].

If you’d like to set up one of these [adjective, ideally reflective of your brand voice)]( and free!) consults, [make the call to action and link to it here] or [provide alternative method if applicable].

We look forward to hearing from you!

[Closing statement of your choice],

[Signature]

Example:

small business email examples and templates general inquiry example

2. Welcome New Subscribers Email Template

Subject line: Welcome to the [company name] family, [name]!

Hello there [name]!

Thanks for signing up to receive emails from [your business name]! You’re now part of a community of [hundreds, maybe thousands?] of individuals just like you, looking to [verb that your business helps clients to do]. As a subscriber, you can expect to get:

  • Appealing benefit #1
  • Appealing benefit #2
  • Appealing benefit #3
    ….and much more!

Better yet, as a new subscriber, we want to express our thanks by offering [special promo deal if applicable]! No printing necessary, just give us your email address when you book the appointment.

To book your [insert discount if applicable] appointment, [provide preferred method of booking].
We look forward to seeing you!
The [your company’s name] Team

P.S. If you want even more [company name] in your life, [option #1 (hyperlinked)], [option #2 (hyperlinked)] or browse our [resource page/blog (hyperlinked]] so you won’t miss out on any of our goodies!

small business emails pro tip 1

Example:

Hello there John!

Thanks for signing up to receive emails from Collis Chiropractic Care! You’re now part of a community of hundreds of individuals just like you, looking to take charge of their health and longevity. As a subscriber, you can expect to get:
  • First dibs on special offers and event registrations.
  • Tips, tricks, and takes on the latest in chiropractic care.
  • Exclusive subscriber-only updates and promos codes.
    ….and much more! (But don’t worry, we won’t bombard you 🙂).
Better yet, as a new subscriber, we want to express our thanks by offering you 25% off your next visit! No printing necessary, just give us your email address when you book the appointment.
To book your 25% off appointment, call us now at 555-555-2523.
We look forward to seeing you!
The CCC Team
P.S. If you want even more Collis Chiropractic in your life, like us on Facebookfollow us on Instagram, or browse our blog so you won’t miss out on any of our goodies!

3. Automatic Payment Reminder Email Template

Subject line: Your automatic payment is approaching

Hi [name],

Just a friendly reminder that the next payment for your [policy/account/subscription] [ending in XXXX (if applicable)] is scheduled for automatic withdrawal from your bank account on [date x days from billing date].

Amount to be withdrawn: X

No action is needed on your part, we are just keeping you in the loop! Thanks for choosing [your business name].

Sincerely,

[Name]

[Business name]
[Business number]
[Business email address]
[Business website]

Example

Hi John,
Just a friendly reminder that the next payment for your account ending in 5383 is scheduled for automatic withdrawal from your bank account on November 10, 2020.

Amount to be withdrawn: $149.99

No action is needed on your part, we are just keeping you in the loop! Thanks for choosing ABC Business!

Sincerely,

Jane Doe

ABC Business
555-234-3345
abcbusiness.com

4. Reengagement Email Template.

Subject line: [Pain point]? Rejoin [company name] and SAVE BIG!

Hi [name],

Over [X] former [company name] members took advantage of our special rejoin offer last week and we hope you’ll be next!
Sign back up today and get [special offer]! Don’t delay — the offer is only valid for the first 100 returning members or until [date] –whichever comes first.

Rejoin [company name] today and get your first month plus one session with a personal trainer FREE!

Click below to reunite with your inner [noun] today!

[REJOIN NOW CTA]

[Fun/friendly closing statement reinforcing your value proposition],

[Business name]
[Business number]
[Business email address]
[Business website]

Example

Hi John,

Over 40 former Weeknight Chef members took advantage of our special rejoin offer last week and we hope you’ll be next!

Sign back up today and get your first month plus three dessert kits FREE! Don’t delay — the offer is only valid for the first 100 returning members or until March 31 — whichever comes first.

Click below to reunite with your inner chef today!

May your dinnertime dread be gone,

The Weeknight Chef Team

Weeknight Chef

555-345-6789

info@weeknightchef.com

Weeknightchef com

 

Thank You Email Templates

Customer appreciation is the name of the game in marketing. It’s important to thank your customers for their business, their reviews, their purchases, and more. Here are some ways to thank your customers via email.

5. Thank You for Choosing Us Email Template

Subject Line: Thank you for choosing [company name]!

Hi [name],

We just want to take the opportunity to thank you for choosing [company name] as your provider of [product(s) or service(s) you provide]. We are proud of our satisfied clientele and look forward to many years of working together.

You’ll be getting an email soon from your account representative, but if you have any questions in the meantime, you can respond to this email or call us at [phone number].

Thank you for your business and [well wishes relevant to your offering]!

The [company name] Team

Example

small business email examples and templates thanks for choosing us6. Thank You for Your Purchase Email Template

Subject line: [Company name] thanks you for your business!

Hi [name],

Thanks for visiting [company name] today! We are so glad we were able to meet your [business’s forte] needs.

If you have any questions about the item you purchased, or should any issues arise in the future, you can reach us at [phone number] or email [email address- hyperlinked].

[Closing statement of your choice].

[Business name]
[Address]
[Phone]
[Website]

Enjoyed your experience? [Leave us a review!] (link to review platform of your choice)

Example

Hi Jane,
Thanks for visiting Beckers Bicycle today! We are so glad we were able to meet your biking needs.

If you have any questions about the item you purchased, or should any issues arise in the future, you can reach us at 555-283-1234 or email help@beckersbicycle.com.

Cycle on!

🚲 Beckers Bicycle
931 Lamont Ave.
Brigham NJ 33455
555-283-1234
beckersbicycle.com

Enjoyed your experience? Leave us a review!

 

Event Email Templates

Events can take on many forms as a way to promote your business and build a sense of community. Below are email templates for event invites, event reminders, webinar invites, webinar reminders, networking event follow-ups.

7. Event Invite Email Template

Subject line: You’re invited! [Event name] at [location] — [date]

Dear [name],

[Custoer pain point #1]? [Customer pain point #2]? [Customer pain point #3]?

If so, you won’t want to miss our [event name] at [event location]! On [Day, date, time], [brief description of the overall value of the event. We can’t wait to share with you:
• [Valuable takeaway from event #1]
• [Valuable takeaway from event #2]
• [Valuable takeaway from event #3]

It’s time to start [desired outcome of your customers]. This event is 100% free, but spots are limited — so sign up now!

[SIGN UP NOW BUTTON]

Hope to see you soon!

[company name]

Example

email examples and templates event invite example

8. Event Reminder Email Template

Subject line: Only [x] spots left for [event name] on [date] — Save your spot!

Hi [name],

[Event name] is only [x] days away! The list is filling up fast so register now to save your spot! You’ll come out of this fun night with:

  • Beneficial takeaway #1
  • Beneficial takeaway #2
  • Beneficial takeaway #3

[Event name]
[Day, date, time]
[Location]

[REGISTER NOW BUTTON]

See you there!

The [company name] Team

Example

Hi Jane,

Routine Remix Night is only 5 days away! The list is filling up fast so register now to save your spot! You’ll come out of this fun night with:

• New exercises to wake up dormant muscles.
• Creative and fun, full-body, at-home workouts.
• Advice from our own personal trainers on how they remix their routines.

Routine Remix Night
Tuesday, December 9th, 6-8pm
@ the Core Values Fitness studio

See you there!

The Core Values Fitness Team

Core Values Fitness 102 Fitrun Way Canton, OH 73032 555-835-1298 | corevaluesfitness.com

9. Webinar Invite Email Template

Note: This was adapted from an actual WordStream webinar. To watch the actual webinar and get the tips, head here!

Subject line: [Free webinar] 5 Ways to Get the Most Out of Your Google Ads Budget

Hi [name],

Are you looking to [desired outcome or goal of your audiene]?

On [date], join our in-house experts as they share their [top tips for achieving said goal]. These are strategies you can implement to ensure [desired outcome #1] and [reiterate ultimate benefit implied in webinar title].

You’ll come out of this virtual session knowing how to:

  • Beneficial skill #1.
  • Beneficial skill #2.
  • Beneficial skill #3.

We’ll also cover [any trending or popular topics] and so much more!

Don’t miss out on this [adjective] information. Save your seat today to become your own [skill] expert!

See you soon,

The [company name] Team

small business email examples pro tip 2

Example

Hi Jane,
Are you looking to make the most out of your Google Ads budget this fall?
On October 15th, join our in-house experts as they share their Top 5 Google Ads Tips for capturing more quality leads this fall and in the year to come. These are strategies you can implement to ensure business growth and get as much as possible out of your budget.

You’ll come out of this virtual session knowing how to:

Utilize search partner and display ads the right way.
Segment your target audience for effective reach.
Understand and improve your ad campaign structure.
We’ll also cover the latest (and not so greatest) Google Ads Search terms report change and so much more!

Don’t miss out on this harvest of information. Save your seat today to become your own Google Ads expert!

See you soon,

The WordStream Team

10. Webinar Reminder Email Template

Subject line: You forgot to save your seat!

Dear [name],

You’ve seen the promotions around our free upcoming webinar [“Webinar title”], but you’re still not on the list to gain access!
By signing up, you can partake in the live Q&A during the webinar and will get an email with the full recording afterward.

[Sign up now-hyperlinked so you can start [ultimate benefit #1] and [ultimate benefit #2]

[SAVE MY SEAT BUTTON]

Hope to see you there!

[Host of the webinar’s signature]

Webinar tip: Send out one more invite/reminder email on the morning of the webinar to maximize participation.

Example:

Hi Jane,

You’ve seen the promotions around my free upcoming webinar on the Top 5 Google Ads Tips to Make the Most of Your Budget, but you’re still not on the list to gain access!

By signing up, you can partake in the live Q&A session during the webinar and will get an email with the full recording afterward.

Sign up now so you can start creating your BEST ads yet while saving your precious money.

Hope to see you there!
Jane Doe
Google Ads Expert
WordStream

11. Networking Event Follow-Up Email Template

Subject line: Great meeting you at last night’s event, [name]!

Hi [name],

It was great to meet you last night at the [event name]. I enjoyed our conversation afterward — particularly [describe a specific aspect of the conversation].

[Provide something of value here].

Stay in touch,

[Name]
[Business name]
[Phone]
[Website]
[LinkedIn profile link]

Example

Hi Tom,
It was great to meet you last night at the Cybersecurity for Small Business workshop. I enjoyed our conversation afterward — particularly, hearing about your struggles with identifying a pricing structure and how you overcame that.

Here is a link to the site I mentioned during our conversation. I think you’ll find it helpful.
www.helpfulwebsiteyouwanttoshare.com

Stay in touch,
Scott

Scott Smith
Spark Solar
555-555-9283
sparksolar.com
LinkedIn

 

Review Request & Feedback Survey Email Templates

You’re always coming up with great ideas to improve your business, but don’t forget about one of your best resources here: your customers! Feedback can be used to fuel ideas for new products, marketing campaigns, and ad copy; and reviews are crucial for local marketing and ranking. Take a look at these email templates and examples for reviews and feedback requests.

12. Feedback Survey Email Template

Subject line: Your feedback means a lot!

Dear [name],

Thank you for choosing [business name] to [what your business offers]. How did everything go? Your honest feedback helps me to continually improve [your core offering] for my clients. Would you mind taking a minute to fill out this simple, [x]-question survey?

[Take the one-minute feedback survey (hyperlinked to survey)]

Thank you in advance for helping me help you!

Best Regards,

[Name]
[headshot]
[contact info]

Example

004a small business email examples and templates feedback email example

13. Feedback Email Template #2

Hi [name],

Thank you for shopping at [my business]. Is there anything we can do to improve your experience with us?

[Click here to take a 2-minute survey (hyperlink to survey)]

Your feedback helps us to help you! We so appreciate it.

Best,
[Business name]
[Business number]
[Business email address]
[Business website]

14. Feedback on Recent Purchase Email Template

Subject line: We’d love feedback about your recent purchase

Hi there [name],

You recently purchased the following item from our store and we hope you are loving it:

[Item name with thumbnail image, preferably linked to the product page]

Would you mind taking a minute to tell us what you think about it? Your feedback helps us to continue providing the top-notch [product/service] our customers love!

[TELL US YOUR FEEDBACK BUTTON]

Thanks for choosing [company name]!

[Company name]

Example

email examples and templates product feedback example

15. Review Request Email Template #1

Side note: Don’t forget to respond to your reviews, even the negative ones!

Subject line: Got one minute to review us?

Hi [name],

Positive reviews from awesome customers like you help other [your customer type] to feel confident about choosing [your business name] for their [your forte] needs. Could you take 60 seconds to [review us on [platform of your choice](hyperlinked to the platform)]?

We will be forever grateful. Thank you in advance for helping us and our future customers!

[Business name]
[Business contact info]

Example

Hi Jane,

Positive reviews from awesome customers like you help other homeowners to feel confident about choosing Barrows Brothers for their plumbing needs. Could you take 60 seconds to review us on Google?

We will be forever grateful. Thank you in advance for helping us and our future customers!

Barrows Brothers Plumbing

93 Main St Small Town, MA 09876
555-123-4567 | barrowsbrothers com

small business email examples and templates review request email

16. Review Request Email Template #2

Because getting reviews is so important for small businesses, I’m throwing in some bonus templates.

Hey everyone!

Positive reviews from awesome customers like you help others to feel confident about choosing [your business] too. Could you take 60 seconds to go to [link to review platform] and share your happy experiences?

We will be forever grateful. Thank you in advance for helping us and our future customers!

[Name/signature]
[Business name]
[Business number]
[Business email address]
[Business website]

17. Review Request Email Template #3

Hey everyone,

Did you know that the number of [business name] fans has doubled in this year alone? We must be doing something right! Let us know what keeps you coming back for more. This enables us to continue providing the best experience possible for you, and helps others understand how [your business name] can make their life easier.

[Name]
[Business name]
[Business number]
[Business email address]
[Business website]

18. Review Request Email Template #4

Dear [first name]

Thank you for your recent purchase. We hope you love it. If you do, would you consider posting an online review? This helps us to continue providing great products and helps potential buyers to make confident decisions.

Thank you in advance for your review and for being a preferred customer.

[Name]

[Business name]
[Business number]
[Business email address]
[Business website]

19. Review Request Email Template #5

Dear [name],

As one of our preferred customers, your feedback is of the utmost importance to [business name]. We are constantly striving to provide the ideal experience for our customers, and your input helps us to define that experience. That being said, if you could take a minute to post a review on [review platform], we would so appreciate it.

We hope to see you again soon!

[Name]

[Business name]
[Business number]
[Business email address]
[Business website]

 

Content Download Email Templates

Many business owners get intimidated at the idea of content marketing, but the truth is, you are the subject matter expert. What is second nature to you is not common knowledge to your audience. Putting together a blog post, PDF, or ebook on what you know, explained in simple terms for your audience can build trust with them. When the time comes that they do need your products and services, guess who will be the first to come to mind? Consider these templates for content download requests and follow-ups.

20. Content Download Email Template

Hi [prospect name],

[Subject of your content] is one of the hardest aspects of [what your prospects do]. [Insert 2 common challenges your prospects face]

If you are considering [service youprovide], you might find our free guide [Guide Title, hyperlinked to landing page] helpful. The easy-to-read guide covers:

  • Appealing aspect of the guide #1.
  • Appealing aspect of the guide #2.
  • Appealing aspect of the guide #3.

Learn how to [overcome challenges mentioned above] and [acheive desired result]. Download the free guide today!

[ACCESS THE FREE GUIDE BUTTON]

Best,

[Name]
[Business name]
[Business number]
[Business email address]
[Business website]

Example

small business email examples and templates content download example

21. Content Download Follow-Up Email Template (One-Time)

Subject line: [Something your prospects are trying to achieve] — stay on track!

Hi [name],

You recently downloaded our free [guide title] guide. Congrats on taking the right steps to [achieve the desired outcome of your prospects]!

I’m attaching our [additional resource name] that you might also find helpful — feel free to respond back with any questions you have.

On the other hand, if you’re looking for more hands-on help with [service you provide], you’re welcome to [schedule a free consult call (hyperlinked to signup page)]. We’ll [describe what a consult entails and what the prospect will get out of it].

There’s no obligation to sign up after the call, and you’ll come out of it with plenty of actionable advice. What do you have to lose? Click below to book your consult today!

[BOOK CONSULT CTA BUTTON]

Friendly closing statement,

[Personalized email signature]

Example

Hi John,

You recently downloaded our free Local Advertising 101 guide. Congrats on taking the right steps to grow your business!

I’m attaching our Simple Ad Copy Cheat Sheet that you might also find helpful — feel free to respond back with any questions you have.

On the other hand, if you’re looking for more hands-on help with advertising online, you’re welcome to schedule a free consult call. We’ll take a look at your business goals and identify the particular platforms and ad types that would be most beneficial to you.

There’s no obligation to sign up after the call, and you’ll come out of it with plenty of actionable advice. What do you have to lose? Click below to book your consult today!
PastedGraphic-18.png

Best regards,
Jane Doe
Director of Client Services
ABC Marketing
(617)555-7177 | abcmarketing.com

22. Post-Content Download Nurture Series: First Email Template

PS: We do actually have a Local SEO Pocket Guide if you’re interested 🙂

Subject Line: [Name], more free resources to [achieve your prospects’ goal.]

Dear [name],

You recently downloaded our free guide [guide name]. We hope you were able to [implement something specific from the guide].

Now that you have the gears turning, we are excited to introduce to you another free resource to help [desired outcome]: our [resource name]. This cheat sheet to [guide topic] [describe what the guide does and the value it offers].

Ready to [reiterate the ultimate benefit of the guide]? Click below to access the free [resource type].

[ACCESS THE FREE GUIDE CTA BUTTON]

Best regards,

[personalized signature]

small business emails pro tip 3

Example

Hi John,

You recently downloaded our free Local Advertising 101 guide. Congrats on taking the right steps to grow your business!

I’m attaching our Simple Ad Copy Cheat Sheet that you might also find helpful — feel free to respond back with any questions you have.

On the other hand, if you’re looking for more hands-on help with advertising online, you’re welcome to schedule a free consult call. We’ll take a look at your business goals and identify the particular platforms and ad types that would be most beneficial to you.

There’s no obligation to sign up after the call, and you’ll come out of it with plenty of actionable advice. What do you have to lose? Click below to book your consult today!

Jane Doe
Director of Client Services
ABC Marketing
(617) 555-7177 | abcmarketing.com

23. Post-Content Download Nurture Series: Second Email Template

Subject line: Your (free) and secret weapon to [what your clients want to achieve]

Hi [name],

How goes it with [the overall goal you’ve been focusing on in prior nurture emails]? We hope the resources we’ve provided so far have been helpful. Today, we want to share with you a little something different.

Did you know that [provide compelling stat]? [Present the challenge associated with this stat].

That’s why we’ve created our free [tool/resource name] — which [describe what the resource does].

Simply [provide instructions to access the tool/resource] and learn exactly what you need to do to [achieve desired outcome(s)] — all for free.

Try the [resource/tool] today!

[CTA BUTTON HERE]

[Personalized signature]

Hi John,
How goes it with the business growth? We hope the resources we’ve provided so far have been helpful. Today, we want to share with you a little something different.
Businesses with complete and optimized Google listings attract 70% more customers. This free listing is easy to optimize, but knowing what needs optimizing is the hard part. That’s why we’ve created our free Google My Business Grader tool — which performs an instant audit of your listing and generates a report with recommended optimizations.

Simply log in with your Google account and learn exactly what you need to do to get found, stand out, and win more customers from Google — all for free!

Best regards,

Jane Doe
Director of Client Services
ABC Marketing
(617)555-7177 | abcmarketing.com

24. Post-Content Download Nurture Series: Third Email Template

Subject line: [Name], do you know the best strategies for [achieving what your clients are striving for]?

Hi [name],

By now, you should have a firm grasp on some effective ways to [achieve what your clients consider success].

The key word there is “some” — there are plenty more powerful strategies out there that work in concert to [supercharge that success]. But while running a business, it can be hard — not to mention time-consuming — to identify the most cost-effective strategies for your business.

During our free [service offered] consultations, we [describe what happens during a consult and the value they get out of it].

There will be no obligation to purchase after the call, and regardless, you’ll get plenty of actionable tips from the conversation.

Schedule your free consult today and unlock the perfect solution for successful [desired outcome]!

[personalized signature]

Example

Hi John,
By now, you should have a firm grasp on some effective ways to grow your local business.

The key word there is “some” — there are plenty more powerful digital marketing strategies out there that work in concert to supercharge your growth. But while running a business, it can be hard — not to mention time-consuming — to identify the most cost-effective strategies for your business.

During our free digital marketing consultations, we assess your online presence and identify which combination of strategies would be best for your specific needs and goals. There is no obligation to purchase after the call, and you’ll get plenty of actionable tips from the conversation.

Schedule your free consult today and unlock the perfect solution for successful, sustained growth for your business!

Best regards,

 

Appointment Email Templates

If you’re an appointment-based business, then this section is for you. Read on to see email examples for booking an appointment, end-of-year appointment nudges, appointment/booking confirmations, and more.

25. Book an Appointment Email Template

Subject line: [Name], you’re due for a [your service]!

Hi [name],

Our records indicate you are overdue for a [service you provide]. Regular [service you provide] help to [benefits of service]. Call us at [number] to schedule your appointment or book online below.

[BOOK NOW CTA BUTTON]

We hope to see you soon!

[Company name]
[Number]
[Website]

Example

small business email examples and templates book a cleaning

26. End-of-Year Appointment Nudge Email Template

Subject line: Book your annual [service] before it’s too late!

Dear [name],

The end of the year is fast approaching, but there’s still time for you to get your annual [service]! Our books do fill up fast during this time of year, so we encourage you to schedule your appointment today.

Call us at [number] to book your [service]!

Already got your [service]? You may want to consider:

  • Option your business provides #1
  • Option your business provides #2
  • Option your business provides #3

We are happy to assist with your decision making or to help you verify your insurance coverage. Enjoy the fall season and see you soon!

The  [company name] Team

Example

Dear John,

The end of the year is fast approaching, but there’s still time for you to to get your annual eye exam! Our books do fill up fast during this time of year, so we encourage you to schedule your appointment today.

Call us at (555) 585-8855 to book your exam!

Already got your exam? You may want to consider:

A second pair of eyeglasses
Computer eyewear
Sunglasses
Contact lenses

We are happy to assist with your decision making or to help you verify your insurance coverage. Enjoy the fall season and see you soon!

The ABC Vision Team

ABC Vision | 555-585-8855 | abcvision.com

27. Appointment/Booking Confirmation Email Template

Subject line: You are signed up for [event/class name] on [day] at [time]

Hi [name],

This email confirms your reservation for [event or class name] with [instructor] at [location] on [day, date]. Class will start at [time]. Please arrive at least 15 minutes before class to check in, store your stuff, and get set up!

Please Note: Classes can be pre-registered for [x] hours in advance (no sooner). Your spot is not reserved unless you pre-pay for class. Cancellations may be made no later than [x] hours prior to the start of class.

Questions or curiosities? [Visit our website (hyperlinked)] or call us at [number].

Thank You!

[Business name]
[Business number]
[Business email address]
[Business website]

Example

Hi John,

This email confirms your reservation for Monday Motivation Yoga with Mary Smith at Yoga Den Boston on Monday, October 18, 2020. Class will start at 6:00 PM. Please arrive at least 15 minutes before class to check in, store your stuff, and get set up!

Please Note: Classes can be pre-registered for 24 hours in advance (no sooner). Your spot is not reserved unless you pre-pay for class. Cancellations may be made no later than 2 hours prior to the start of class.

Questions or curiosities? Visit our website or call us at 555-235-5655.

Thank You!

ABC Yoga

555-235-5655
info@abcyoga.com
abcyoga.com

Reward, Referrals, & Promotion Email Templates

Loyalty and referral programs, special offers and promotions, new products — these are all great ways to promote your business but how can you benefit from them if you don’t get the word out? The following templates will help you to guide your readers through your special deals and other changes in your offerings.

28. Join Rewards Program Email Template

Subject line: NEW [rewards program name]: Get rewarded for [action]!
Come to [business name] often? Get rewarded for your hard work! With the [business name] Rewards Program, earn points that can be redeemed for deals such as:

  • Deal #1
  • Deal #2
  • Deal #3

Ready to start reaping rewards?

[Sign up here CTA]

Questions? Call [number] or email [address].

Thanks for choosing [business name!]

Best,
[Business name]
[Business number]
[Business email address]
[Business website]

Example

small business email examples and templates rewards program

29. Welcome to Rewards Program Email Template

Subject line: Welcome to [rewards program name] (+ [signup bonus offer if applicable]

Hey [name],

Welcome to the [rewards program name]! We’re so glad you signed up, we’re giving you [signup bonus if applicable].

To refresh your memory, here’s how it works:
Step 1: Describe step one.
Step 2: Describe step two.
Step 3: Describe step three.

Ready to start?

Freshen up on the details [here (hyperlinked)] or start shopping now!

[SHOP NOW CTA BUTTON]

Example

small business email examples and templates welcome to rewards program example

30. Join Referral Program Email Template

Subject line: Refer a friend for [company name] points and more!

Hi [name],

Are you loving [business name]? Perhaps wondering how you ever managed without it? [Introduce us to your friends and get rewarded! (hyperlink to referral program page on your website)]

Here’s how the [referral program name] works:
1. Get X points for A.
2. Get X points for B.
3. Redeem your points for [X, Y, and Z]!

Extra points and more [company name] friends]…what could be better?

Learn more at our [hyperlink to referral program website page] or click below to join now!

[JOIN NOW CTA BUTTON]

[Encouraging closing statement],
[Business name]
[Business number]
[Business email address]
[Business website]

Example

small business email examples and templates referral program email

31. New Product/Service Announcement Email Template

Subject line: Exciting news! We now have [new product/service/feature]!

Hi [name],

Here at [business name], we take [your customers’ core value #1] and [customers’ core value #2] seriously. That’s why we’re excited to announce that we are now offering [new product/service name]! These include:

  • Product, service, feature, or benefit #1
  • Product, service feature, or benefit #2
  • Product, service feature, or benefit #3
    and so much more!

[Additional statement to reinforce the quality and value of your new offering].

Learn more [on our website (hyperlinked)] or come in to see all of our [applicable adjective] offerings!

Best,
The [company name] Team

Example:

Hi Jane,

Here at Fullerton Garden Center, we take environmental and personal health seriously. That’s why we’re excited to announce that we are now offering a new line of organic products and services! Now, when you come into our store, you can expect to see:

  • Organic composts, potting soils, and lawn fertilizers
  • Natural pest, insect, and animal control solutions
  • Certified organic produce fresh from our gardens

Our shelves are stocked with trusted names in the organic industry, including Neptune’s Harvest, Espoma, Fox Farm, and more.

To learn more about our earth-friendly options, head to our website or better yet, stop in to see the full selection! 

We hope to see you soon,

The Fullerton Garden Center Team

32. Special Offer or Promotion Email Template

Subject line: [Time frame of offer] only: [Specific offer here]

Hi [name],

[Start with a relevant problem, concern, or desire for your customers]. That’s why we’re running a special offer [for x time frame] for our loyal customers:

For [time frame], [describe deal here in large/eye-catching font]!

[Describe the benefit of taking this offer] at [a fraction of, etc.] the price! Again, this offer is for our loyal customers only — thank you for being one! To book a [service you provide], call us at [phone number] and mention this email.

[Catchy closing statement]
[Company name]
[Company contact info]

Example

Hi Jane,

Winter is approaching, and for many, that means more time spent inside and more holiday visitors. That’s why we’re running a special offer this month for our loyal customers:

For the month of October, all cleanings are 40% off!

Be ready for guests (and allergies) this winter at nearly half the price! Again, this offer is for our loyal customers only — thank you for being one! To book a cleaning, call us at 555-239-8273 and mention this email.

Tis the season for carpet cleanin’!

Central Carpet Pros

Central Carpet Pros • 39 Central St. Northbridge, MN 23432 • centralcarpetpros.com • 555-239-8273

33. Price Change Announcement Email Template

Subject line: Notice of [product/service name] price increase effective [date]

Dear [name],
We are writing to let you know that as of [date], the price of our [product/service] will increase from [old price] to [new price]. [Explain how the price change translates to an ultimate benefit for the customer or helps you stay true to your company’s mission/values].

As a longstanding client of ours, we’d like to preserve the current rate for you for [x time frame]. This means your rate will not increase until [date].
If you have any questions or concerns, you can:

  • Call us at [number]
  • Email us at [address]
  • Chat with us at [support page]

Thanks for being a preferred customer, and we look forward to continuing to work with you.

Sincerely,
The [company name] Team

Example

Dear John,
We are writing to let you know that as of December 1, 2020, the price of our accounting and financial planning platform FinePlan will increase from $49/month to $69/month. While we take pride in providing affordable solutions for small businesses like yours, this increase will help us to continue enhancing all of the new features we released this year to keep your finances in top shape.
As a longstanding client of ours, we’d like to preserve the current rate for you for 6 additional months. This means your rate will not increase until June 1, 2021.

If you have any questions or concerns, you can:
Call us at 555-555-7968
Email us at help@fineplan.com
Chat with us at www.fineplan.com/support

Thanks for being a preferred customer, and we look forward to continuing to work with you.
Sincerely,
The FinePlan Team

34. Free Consult Offer Email Template

From [difficult thing 1] to [difficult thing 2], there’s a lot that can get in the way of [objective]. Having worked with many [people like you], I understand the frustrations but also have been able to gain insight into what works.

In the attached guide, [guide name], you’ll find
• Common barriers to X.
• Strategies to Y.
• Eye-opening facts about Z.

If you would like to talk in more detail about [your objective], I’d be happy to talk on the phone. You can click below to schedule a phone consult for a time that works for you.

[CTA for consult]

Keep up the hard work!

Sincerely,

[Name]

[Business name]
[Business number]
[Business email address]
[Business website]

Example

small business email examples and templates book a consult

 

Key Takeaways to Keep from These Email Examples

There are a number of ways to optimize your emails for opens, clicks, and other metrics. This post focuses mainly on helping you to get your copy laid out, but you will notice some common themes among the templates I’ve written, which I’ve summed up below:

  • Even you have a CTA button in your email, you may also want to hyperlink text within the email to the same destination (i.e. never have more than one call to action in the same email).
  • If they’re aligned with your brand voice, emojis can make your email copy (and subject lines) pop and add a pleasant and personable touch.
  • Try out addressing the recipient by name in both the body of the email and even the subject line.
  • Make your email a tight and compact package. The basic formula for most of the examples in this post is:
    1) Address pain points or desires. 2) Present your offer. 3) Provide key benefits. 4) Reiterate the offer as a solution. 4) CTA button
  • The “from” for your emails may vary. Sending emails from your VP of Marketing, for example, can give your business an authoritative yet approachable feel. Emails from your company name are pretty neutral and may invite more opens if you have a high level of brand loyalty. Other emails might be best coming from a team member or the host of the event you’re promoting, to build familiarity. Try out different senders depending on the purpose of your emails.
  • When sending emails from a person, include a headshot in the signature to make the email more personal.
  • Your email signature should always include contact information, but it can vary. In some cases, you may want to include all points of contact: website, phone, address, social media handles, LinkedIn profile link, fax number, social sec… — just kidding. In other cases, you might just want to provide the preferred contact method for that particular offering. In this case, your footer will come in handy.
  • Note the heavy usage of bullet points. This format is ideal for helping your readers quickly get their most important question answered: what’s in it for me?

Hopefully, these email examples and templates have accomplished my goal: to help you communicate with your audience without expending your precious time and mental energy. Good luck!

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