Get Found


Manage your listings and see how they’re performing.

Websites & Landing Pages

Get a mobile-optimized, conversion-friendly site.


Increase your traffic with keywords, technical optimizations, and more.

Social Media Marketing

Manage your social media accounts.

Scale Your Business

Search Ads

Run your campaigns across popular search engines.

Display Ads

Build awareness and grow your brand with display ads.

Video Ads

Reach more customers with video ads.

Social Ads

Increase brand engagement with social ads.

Targeted Email Marketing

Spur action and get noticed with email marketing.

Custom Promotions

Drive leads and customer acquisition with custom promotions.

Convert & Keep Customers


Engage customers immediately with our chat solutions.


Accept, manage, and organize your appointments 24/7.


Keep up with our best marketing tips, trends, and insights.

Marketing Lab

Learn the right local marketing strategies for your business.

Website Grader

Evaluate your site performance, social media presence, and more.

Educational Content

Get access to guides, webinars, and additional resources.

Industries We Serve


Build awareness and credibility, reach the right audiences, and more.


Attract new patients and build trust with your audience.

Home Services

Ensure your business gets found when people are searching for services online.



Promote your business effectively and stand out from the competition.

Professional Services

Drive leads and earn your customers’ trust with our marketing solutions.

Travel & Entertainment

Reach potential travelers with more effective digital marketing.



Generate leads and maximize results across locations.

Agencies & Partners

Get scalable solutions that will help you see results.

The LocaliQ Advantage

Learn how LocaliQ can help your business succeed.

Success Stories

Learn how LocaliQ can help your business succeed.

  • Home
  • Blog
  • The Big List of 480 Social Media Holidays for Every Month of 2023

It’s crazy to think about how far social media has come in recent years. It has evolved from a “nice to have” marketing tactic to a “need to have” strategy for small businesses. And one core pillar of a successful social media strategy is consistently unique content. But coming up with social media post ideas can be a pain—where to start? Luckily, there’s a social media holiday just about every day of the year that can help you create unique content that will engage your audience and grow your following.

2022 social media holidays - buzz lightyear and woody social media holidays meme

To help make the most of social media for your small business, we’ll be giving you:

  • General tips to help you plan your 2023 social media calendar
  • Social media holidays for every month of the year
  • Examples of social media posts you can use all year long

With this post, your social media planning will be done faster than you can say “Happy Social Media Day” (which happens to fall on June 30!).

Get our guide with monthly marketing, social media, and promotion ideas to make your 2023 marketing a breeze.


2023 social media holidays table of contents

Looking for something specific? Click to jump the month you need:


5 tips to keep in mind when planning your 2023 social media calendar

Providing fresh content is key to social media success, especially since 83% of people look for quality over quantity in social media posts. Keep your holiday social media posts as effective as possible this year by implementing these handy social media tips:

Know your social media post specs

Knowing the right image or video size is vitally important when crafting your social posts. The last thing you want is for your business’s social content to be awkwardly cropped, blurry, or unplayable.

There’s no getting around this best practice as video posts will bring you 48% more views and photo posts have a 65% higher retention rate. So, you won’t want your business to miss out on the benefits of using properly proportioned images and videos on social platforms.

Here are the recommended 2023 social media image sizes (in pixels), along with video specs, across platforms:


  • Profile photo: 170 x 170
  • Cover photo: 851 x 312
  • Image posts: 1200 x 630
  • Video posts: 1280 x 720
  • Facebook Ads: 1080 x 1080


  • Profile photo: 320 x 320
  • Posts: 1080 x 566 (landscape), 1080 x 1350 (portrait), 1080 x 1080 (square)
  • Stories or Reels: 1080 x 1920
  • Instagram Ads: 1080 x1920 (stories), 1080 x 566 (landscape), 1080 x 1080 (square)


  • Profile photo: 400 x 400
  • Profile header photo: 1500 x 500
  • Tweet with image: 1600 x 900
  • Twitter Ad with image: 800 x 800 (carousel or app card), 800 x 418 (website, direct message, or conversation cards)
  • Tweet or Twitter Ad with video: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)


  • Profile photo: 400 x 400
  • Profile cover photo: 1584 x 396
  • Company page logo image: 300 x 300
  • Company cover image: 1128 x 191
  • LinkedIn Stories: 1080 x 1920
  • Post or LinkedIn Ad with image: 1200 x 627
  • Carousel LinkedIn Ad: 1080 x 1080
  • Video posts: 4096 x 2304

When it comes to resizing, there are tons of free or low-cost online tools for visuals, like Canva or other social media management programs, that can help you adjust your content in a pinch.

Related: Get our guide for how to use Canva.

While we hope social media platforms will someday get together and make it easy on us with a “one-size fits all” rule, check out our handy image and video specification image below:

social media holidays - image size by social media platform

Don’t be afraid of hashtags…

Hashtags are a social media staple at this point since they “tag” your posts to be easily found—even by users who aren’t following you. You can step up your hashtag game by using custom hashtags to go along with the holidays below. Or, research what common hashtags are used in your industry, and start with those! (PS: Download our 2023 marketing calendar to get hashtag ideas for every season, holiday, and industry!)


…Or emojis

Along with including hashtags in your post captions, be sure to also include emojis in your social media calendar. Emojis can help your business’s posts get more engagement because comments and shares increase by about 33% when emojis are present. Plus, 78% of people say using emojis can make your brand more likable and 63% say they increase your credibility.

Not only that, but emojis help your posts catch your audience’s eye. The fun, tiny images can easily be inserted into your post text and add a festive flair when getting your point across to followers.

social media holidays - example emoji tweet


Leverage your current followers

You don’t have to drive engagement with new followers alone. Leverage your followers to help you curate social content all year long. For example, you could run a photo or video contest or giveaway, and have your winner be featured on your page.

Social platforms favor accounts that get a lot of interactions. To encourage your audience to comment, like, or repost, you can try strong call-to-actions in your photos, videos, or captions. That way, your followers’ engagement will help you show in news feeds and other areas of social apps more frequently in the future.


Have fun with it

A lasting lesson for this year that gets too often forgotten is to have fun! Social media is a haven for people to learn, connect, and socialize. Always be thinking about what your target audience might be looking for on social media. Whether it be a creative video, an easy-to-digest infographic, or a witty caption, unique social content will set your business apart from the competition.

social media holidays - linkedin post funny example


Related: Want to learn more about 2023 social media trends? Check out our list of 174 mind-blowing social media statistics and facts.

2023 social media holidays for your calendar planning

Social media holidays can vary from standard holidays to wacky celebrations, and they all help your business stand out by giving you inspiration for posts. Brainstorming new social media ideas is no easy task, but planning around social media holidays makes it a breeze! Use this ultimate list of social media holidays to keep your social media calendar on point all year long:

January social media holidays

In January, you may want to default to New Year-related social media posts. However, there are tons of other January social media holidays your business can address this month as well. For example, you could post a favorite recipe for National Spaghetti Day, or ask your followers whether they prefer Mac or PC on Macintosh Day.


  • National Braille Literacy Month
  • National Soup Month
  • National CBD Month
  • January 1: New Year’s Day (Get New Year’s social media post ideas here!)
  • January 1: National Bloody Mary Day
  • January 1: National Hangover Day
  • January 2: World Introvert Day
  • January 4: National Spaghetti Day
  • January 4: National Trivia Day
  • January 5: National Bird Day
  • January 6: National Take Down the Christmas Tree Day
  • January 9: Law Enforcement Appreciation Day
  • January 10: National Bittersweet Chocolate Day
  • January 11: International Thank-You Day
  • January 12: National Hot Tea Day
  • January 13: Make Your Dream Come True Day
  • January 16: Martin Luther King, Jr. Day
  • January 16: National Religious Freedom Day
  • January 18: Thesaurus Day
  • January 19: National Popcorn Day
  • January 19: Get to Know Your Customers Day
  • January 20: International Day of Acceptance
  • January 21: International Sweatpants Day
  • January 21: National Hugging Day
  • January 22: Chinese New Year
  • January 23: National Pie Day
  • January 24: National Compliment Day
  • January 24: Macintosh Day
  • January 25: Opposite Day
  • January 27: National Chocolate Cake Day
  • January 28: Data Privacy Day
  • January 31: National Hot Chocolate Day

january 2023 social media calendar

Related: Get winter Instagram captions you can use all season (including ideas for January, February, and March)!

February social media holidays

February is, of course, all about sharing the love during Valentine’s Day. Be that as it may, there are plenty of other February social media holidays your business can use to connect with followers.

You could post about how your business is celebrating Superbowl Sunday or talk about how your business came to life on National Inventors’ Day. Either way, your audience will be hungry for more once they get a taste of your brand’s personality.


  • Black History Month
  • National Heart Health Month
  • National Snack Food Month
  • February 1: National Girls and Women in Sports Day
  • February 2: Groundhog Day
  • February 3: National Golden Retriever Day
  • February 3: National Wear Red Day
  • February 4: National Thank a Mail Carrier Day
  • February 5: National Weatherperson’s Day
  • February 6: National Frozen Yogurt Day
  • February 8: Propose Day
  • February 9: National Pizza Day
  • February 11: International Day of Women and Girls in Science
  • February 11: National Guitar Day
  • February 11: National Inventors’ Day
  • February 12: Abraham Lincoln’s birthday
  • February 12: Superbowl Sunday
  • February 13: Galentine’s Day
  • February 14: Valentine’s Day (Get a full list of Valentine’s Day marketing ideas here!)
  • February 15: Susan B. Anthony Day
  • February 17: Random Act of Kindness Day
  • February 18: National Drink Wine Day
  • February 20: National Love Your Pets Day
  • February 20: President’s Day
  • February 21: National Pancake Day
  • February 22: National Margherita Day
  • February 22: World Thinking Day
  • February 24: World Bartender Day
  • February 24: International Stand Up to Bullying Day
  • February 25: National Clam Chowder Day
  • February 26: Letter to an Elder Day
  • February 27: International Polar Bear Day
  • February 28: Floral Design Day

february 2023 social media calendar

For more February inspo, check out these 76 Valentine’s Day Instagram captions and 70 Valentine’s Day slogans.

March social media holidays

March can often have business owners scratching their heads as there seem to be no major social media holidays during this month. We dug deeper, though, to find a plethora of fun March social media holidays your business can use to curate content.

Whether you go after a vertical-specific day, like World Plumbing Day or World Oral Health Day, or you decide to give your audience a book suggestion on Read Across America Day, your March posts are sure to be a hit this year.


  • Brain Injury Awareness Month
  • Endometriosis Awareness Month
  • International Ideas Month
  • March 1: National Wedding Planning Day
  • March 1: World Compliment Day
  • March 1: Zero Discrimination Day
  • March 2: Read Across America Day
  • March 3: Caregiver Appreciation Day
  • March 3: World Wildlife Day
  • March 4: Employee Appreciation Day
  • March 4: National Salesperson Day
  • March 4: National Backcountry Ski Day
  • March 6: National Frozen Food Day
  • March 6: National Dress Day
  • March 7: National Cereal Day
  • March 8: International Women’s Day
  • March 9: Barbie Day
  • March 9: National Crab Meat Day
  • March 9: National Picnic Day
  • March 10: Harriet Tubman Day
  • March 11: World Plumbing Day
  • March 12: Plant a Flower Day
  • March 13: National K9 Veterans Day
  • March 14: National Potato Chip Day
  • March 14: Pi Day
  • March 15: World Consumer Rights Day
  • March 16: Panda Bear Day
  • March 17: St. Patrick’s Day (Get St. Patrick’s Day marketing ideas and social media posts here!)
  • March 18: Global Recycling Day
  • March 19: National Poultry Day
  • March 20: World Oral Health Day
  • March 20: Proposal Day
  • March 20: International Day of Happiness
  • March 21: World Down Syndrome Day
  • March 22: World Water Day
  • March 22: Ramadan begins
  • March 23: National Puppy Day
  • March 23: World Meteorological Day
  • March 24: National Cheesesteak Day
  • March 24: National Cocktail Day
  • March 26: National Spinach Day
  • March 27: World Theatre Day
  • March 29: National Vietnam War Veterans’ Day
  • March 29: National Mom and Pop Business Owners Day
  • March 30: Doctors’ Day
  • March 31: Manatee Appreciation Day
  • March 31: National Clams on the Half Shell Day


march 2023 marketing calendar

April social media holidays

April is the perfect time to capitalize on social media marketing since many users are excited about welcoming the warm weather and change of seasons.

This year, you’ll have plenty to play with in April. Have fun on April Fools’ Day by doing a fake social media “takeover” on your account or asking your followers to solve a riddle in the comments (Get more April Fools’ social media posts here!). Or share how your business has given back to your local community this year on Volunteer Recognition Day or World Health Day.

Related: Get even more April social media post ideas here.


  • National Autism Awareness Month
  • National Brunch Month
  • World Landscape Architecture Month
  • Stress Awareness Month
  • April 1: April Fools’ Day
  • April 2: World Autism Awareness Day
  • April 2: Ramadan
  • April 3: National DIY Day
  • April 3: World Party Day
  • April 4: Tell a Lie Day
  • April 5: National Flash Drive Day
  • April 6: National Student-Athlete Day
  • April 7: World Health Day
  • April 7: Walk to Work Day
  • April 9: Easter Sunday (Get Easter social media and marketing ideas here!)
  • April 10: Siblings’ Day
  • April 11: National Pet Day
  • April 12: Grilled Cheese Sandwich Day
  • April 12: International Lawyers’ Day
  • April 13: International Plant Appreciation Day
  • April 13: National Scrabble Day
  • April 14: National Gardening Day
  • April 15: National Laundry Day
  • April 16: Husband Appreciation Day
  • April 16: National Librarian Day
  • April 17: National Cheese Ball Day
  • April 18: National Lineman Appreciation Day
  • April 18: Healthy Kids Day
  • April 18: Patriot’s Day
  • April 20: Volunteer Recognition Day
  • April 21: Kindergarten Day
  • April 21: National High Five Day
  • April 21: Ramadan ends
  • April 22: Earth Day (Get Earth Day marketing slogans here!)
  • April 23: World Laboratory Day
  • April 23: National Picnic Day
  • April 24: Pigs in a Blanket Day
  • April 25: National Mani and Pedi Day
  • April 25: World Penguin Day
  • April 26: Administrative Professionals Day
  • April 28: International Astronomy Day
  • April 28: Pay It Forward Day
  • April 28: Arbor Day
  • April 30: Independent Book Store Day
  • April 30: International Jazz Day

Related: Use these April email subject lines to boost your efforts this month!

april marketing calendar

May social media holidays

May we suggest spicing up your social media calendar this May? With these unique holidays, there’s no doubt you’ll have a blast interacting with your followers all month long. For example, you could share a sweet story on National Lemonade Day or Mother’s Day.


  • Global Employee Health & Fitness Month
  • Jewish American Heritage Month
  • National Photography Month
  • May 1: May Day
  • May 2: National Fitness Day
  • May 1-7: Small Business Week
  • May 4: Star Wars Day
  • May 5: Cinco de Mayo
  • May 5: World Password Day
  • May 6: International No Diet Day
  • May 6: National Space Day
  • May 7-13: Small Business Week
  • May 9: National Moscato Day
  • May 10: National Small Business Day
  • May 11: Twilight Zone Day
  • May 12: International Nurses Day
  • May 13: Fair Trade Day
  • May 14: Mother’s Day (Use these Mother’s Day social posts and slogans!)
  • May 15: International Family Day
  • May 17: National Graduation Tassel Day
  • May 17: World Baking Day
  • May 18: National HIV Vaccine Awareness Day
  • May 18: Visit Your Relatives Day
  • May 19: Pizza Party Day
  • May 20: NASCAR Day
  • May 20: National Bike to Work Day
  • May 20: National Endangered Species Day
  • May 20: National Rescue Dog Day
  • May 20: Armed Forces Day
  • May 21: World Whiskey Day
  • May 22: International Day for Biological Diversity
  • May 22: World Goth Day
  • May 22: World Paloma Day
  • May 23: Lucky Penny Day
  • May 23: World Turtle Day
  • May 24: National Asparagus Day
  • May 25: National Missing Children’s Day
  • May 25: Tap Dance Day
  • May 26: National Heat Awareness Day
  • May 26: National Road Trip Day
  • May 27: National Sunscreen Day
  • May 28: National Brisket Day
  • May 28: National Hamburger Day
  • May 29: Memorial Day (Get Memorial Day social media posts here!)
  • May 30: Mint Julep Day
  • May 30: National Creativity Day
  • May 31: National Smile Day
  • May 31: World No Tobacco Day
  • May 31: National Senior Health and Fitness Day

may 2023 marketing calendar

June social media holidays

Your social media posts will be heating up in June using these holidays to celebrate the incoming summer season. Whether you’re sharing a customer success story on Insurance Awareness Day or posting a favorite breakfast recipe on National Egg Day, these June social media holidays are sure to be a hit.


  • Pride Month (Get Pride Month marketing tips here!)
  • Alzheimer’s & Brain Awareness Month
  • African-American Music Appreciation Month
  • Candy Month
  • Effective Communications Month
  • June 1: Dinosaur Day
  • June 1: Global Day of Parents
  • June 1: National Nail Polish Day
  • June 1: National Olive Day
  • June 2: Leave the Office Early Day
  • June 2: National “I Love My Dentist” Day
  • June 3: National Donut Day
  • June 3: National Egg Day
  • June 3: World Bicycle Day
  • June 3: World Cider Day
  • June 4: National Cheese Day
  • June 4: Shopping Cart Day
  • June 5: National Cancer Survivors Day
  • June 5: World Environment Day
  • June 6: Higher Education Appreciation Day
  • June 7: National Chocolate Ice Cream Day
  • June 7: National Tailors Day
  • June 8: National Best Friends Day
  • June 8: World Oceans Day
  • June 10: Herb and Spices Day
  • June 10: National Iced Tea Day
  • June 11: National Corn on the Cob Day
  • June 12: International Children’s Day
  • June 12: Peanut Butter Cookie Day
  • June 14: Flag Day
  • June 14: World Blood Donor Day
  • June 15: Global Wind Day
  • June 15: World Elder Abuse Awareness Day
  • June 16: National Fudge Day
  • June 17: Nursing Assistants Day
  • June 17: National Flip Flop Day
  • June 17: Global Garbage Man Day
  • June 18: Go Fishing Day
  • June 18: International Sushi Day
  • June 18: Father’s Day (Get Happy Father’s Day social media post ideas here!)
  • June 19: Juneteenth
  • June 20: Ice Cream Soda Day
  • June 20: National American Eagle Day
  • June 20: World Refugee Day
  • June 21: Go Skate Day
  • June 21: International Yoga Day
  • June 21: National Selfie Day
  • June 21: World Day of Music
  • June 22: National HVAC Tech Day
  • June 23: National Hydration Day
  • June 23: National Pink Day
  • June 24: Take Your Dog to Work Day
  • June 25: International Day of the Seafarer
  • June 25: Global Beatles Day
  • June 26: National Beautician’s Day
  • June 26: National Chocolate Pudding Day
  • June 27: National HIV Testing Day
  • June 27: National PTSD Awareness Day
  • June 27: National Sunglasses Day
  • June 28: Insurance Awareness Day
  • June 30: Social Media Day

june 2023 marketing calendar


July social media holidays

Social media will be buzzing in July as folks take vacation days and share their Fourth of July Fun. Be sure your business is just as active as your followers during this time by posting about these hot July social media holidays.

Related: Get our 4th of July social media posts and marketing ideas here.

For example, share an employee appreciation post on Take Your Webmaster to Lunch Day or System Administrator Appreciation Day. Or post a list of relaxation ideas on International Self Care Day. Regardless of which holiday you choose to post about, your social media accounts are sure to have some fun in the sun.


  • National Minority Mental Health Awareness Month
  • American Artist Appreciation Month
  • French-American Heritage Month
  • Independent Retailer Month
  • National Anti-Boredom Month
  • July 1: International Joke Day
  • July 1: International Reggae Day
  • July 2: World UFO Day
  • July 4: Independence Day
  • July 4: National Caesar Salad Day
  • July 5: National Workaholics Day
  • July 6: International Kissing Day
  • July 6: National Air Traffic Control Day
  • July 6: National Fried Chicken Day
  • July 6: Take Your Webmaster to Lunch Day
  • July 7: Global Forgiveness Day
  • July 7: World Chocolate Day
  • July 8: National Video Game Day
  • July 9: National Pina Colada Day
  • July 11: 7-Eleven Day
  • July 11: National Swimming Pool Day
  • July 11: World Population Day
  • July 12: Pecan Pie Day
  • July 13: National French Fry Day
  • July 14: National Macaroni and Cheese Day
  • July 14: Shark Awareness Day
  • July 15: National Give Something Away Day
  • July 16: National Personal Chef Day
  • July 16: World Snake Day
  • July 17: National Ice Cream Day
  • July 17: National Lottery Day
  • July 17: National Tattoo Day
  • July 17: World Emoji Day
  • July 18: World Listening Day
  • July 20: National Moon Day
  • July 20: World Jump Day
  • July 21: National Hot Dog Day
  • July 21: National Junk Food Day
  • July 22: Mango Day
  • July 23: Vanilla Ice Cream Day
  • July 24: Amelia Earhart Day
  • July 24: International Self Care Day
  • July 24: National Tequila Day
  • July 25: Culinarians Day
  • July 25: National Hire a Veteran Day
  • July 25: National Wine and Cheese Day
  • July 26: Disability Independence Day
  • July 26: National Aunt and Uncle Day
  • July 27: National Refreshment Day
  • July 28: System Administrator Appreciation Day
  • July 29: International Tiger Day
  • July 29: National Lipstick Day
  • July 30: International Day of Friendship
  • July 31: National Avocado Day
  • July 31: National Watermelon Day

july 2023 marketing calendar

August social media holidays

August is always a bittersweet time of year as people bid farewell to summer. Brighten up your audience’s day with a silly joke on Tell a Joke Day or share de-stress tips on Relaxation Day. It doesn’t matter which August holiday you choose to highlight, as long as you maintain brand consistency through this final stretch of your social media summer.


  • Black Business Month
  • National Dog Month
  • August 1: Friendship Day
  • August 1: National Girlfriends’ Day
  • August 2: Ice Cream Sandwich Day
  • August 4: Chocolate Chip Cookie Day
  • August 4: International Beer Day
  • August 6: International Hangover Day
  • August 6: National Sister Day
  • August 7: Professional Speakers Day
  • August 7: Purple Heart Day
  • August 9: Book Lovers’ Day
  • August 10: National Lazy Day
  • August 11: Son and Daughter Day
  • August 14: National Creamsicle Day
  • August 15: Relaxation Day
  • August 16: Tell a Joke Day
  • August 17: National Nonprofit Day
  • August 17: National Thriftshop Day
  • August 18: Bad Poetry Day
  • August 19: National Potato Day
  • August 19: World Photography Day
  • August 20: National Radio Day
  • August 20: National Lemonade Day
  • August 20: World Mosquito Day
  • August 21: Senior Citizen’s Day
  • August 22: Tooth Fairy Day
  • August 24: National Waffle Day
  • August 26: Women’s Equality Day
  • August 30: National Grief Awareness Day
  • August 31: National Eat Outside Day

Related: Get ideas for these August social media holidays here!

august 2023 marketing calendar

September social media holidays

As social media users are in a flurry between back-to-school and an upcoming chilly weather season, your business can catch their attention with these creative September social media holidays. You could remind your followers of your business’s operating hours on Be Late for Something Day or highlight your community’s inspirational stories on Working Parents Day. (Speaking of late…make sure you know the best time to post to Instagram in 2023!)


  • Blood Cancer Awareness Month
  • Classical Music Month
  • Baby Safety Month
  • National Alcohol & Drug Addiction Recovery Month
  • National Suicide Prevention Awareness Month
  • World Alzheimer’s Disease Month
  • September 1: World Letter Writing Day
  • September 2: National Food Bank Day
  • September 3: Skyscraper Day
  • September 4: National Tailgating Day
  • September 4: International Bacon Day
  • September 4: Labor Day (Get Labor Day social media ideas and Labor Day promotion ideas here!)
  • September 5: Be Late for Something Day
  • September 5: Cheese Pizza Day
  • September 7: National Acorn Squash Day
  • September 7: International Day of Clean Air
  • September 7: National Beer Lovers Day
  • September 7: National Grateful Patient Day
  • September 8: International Literacy Day
  • September 8: World Physical Therapy Day
  • September 8: National 401(k) Day
  • September 10: National Grandparents Day
  • September 12: National Video Game Day
  • September 15: Hispanic Heritage Month begins
  • September 15: Online Learning Day
  • September 15-17: Rosh Hashana
  • September 16: National Guacamole Day
  • September 16: Working Parents Day
  • September 16: National Dance Day
  • September 17: Citizenship Day
  • September 17: Wife Appreciation Day
  • September 18: National Cheeseburger Day
  • September 19: National Women’s Friendship Day
  • September 21: International Day of Peace
  • September 22: Business Women’s Day
  • September 23: National Singles Day
  • September 23: First Day of Fall
  • September 23: National Hunting and Fishing Day
  • September 24-25: Yom Kippu
  • September 25: National Daughters Day
  • September 25: National Lobster Day
  • September 25-27: Rosh Hashana
  • September 26: National Family Day
  • September 27: National Women’s Health and Fitness Day
  • September 29: National Coffee Day
  • September 30: International Podcast Day

september 2023 marketing calendar

October social media holidays

October doesn’t have to be all spooks and scares. Record and post a goofy video to make your followers smile on World Smile Day. Alternatively, you could show off your or your customers’ favorite Halloween candies on National Chocolate Day. This month is full of goodies (literally and figuratively), so don’t miss out on the October social media holiday fun.


  • Adopt a Shelter Dog Month
  • Breast Cancer Awareness Month
  • National Women’s Small Business Month
  • National Cookie Month
  • LGTBQ+ History Month
  • October 1: International Coffee Day
  • October 1: World Vegetarian Day
  • October 2: National Custodial Worker Day
  • October 2: Name Your Car Day
  • October 3: Mean Girls Day (a reference to movie, Mean Girls)
  • October 3: National Boyfriends’ Day
  • October 4: PGA Golf Day
  • October 4: National Taco Day
  • October 5: National Do Something Nice Day
  • October 5: World Teachers’ Day
  • October 6: World Smile Day
  • October 9: Fire Prevention Day
  • October 9: Columbus Day
  • October 9: Indigenous Peoples’ Day
  • October 10: World Mental Health Day
  • October 14: National Dessert Day
  • October 15: Hispanic Heritage Month ends
  • October 16: Bosses Day
  • October 16: World Food Day
  • October 17: National Pasta Day
  • October 21: Back to the Future Day (a reference to the movie, Back to the Future)
  • October 23: National Boston Cream Pie Day
  • October 25: International Artist Day
  • October 26: National Pumpkin Day
  • October 28: National Chocolate Day
  • October 29: National Frankenstein Day
  • October 30: National Candy Corn Day
  • October 31: Halloween (Get our Halloween social media ideas here!)

october 2023 marketing calendar

November social media holidays

For any business, November is an extremely busy month. Save yourself from additional stress by leveraging these November social media holidays for post ideas.

Between celebrating World Freedom Day and sharing your favorite comfort food on National Fast-Food Day, your social strength this November will be exponential—without just sticking to the run-of-the-mill Black Five-day posts.


  • Native American Heritage Month
  • Diabetes Awareness Month
  • Epilepsy Awareness Month
  • National Homeless Youth Awareness Month
  • National Gratitude Month
  • November 1: National Authors’ Day
  • November 3: Sandwich Day
  • November 9: World Freedom Day
  • November 10: Forget-Me-Not Day
  • November 11: Veteran’s Day
  • November 13: World Kindness Day
  • November 14: World Diabetes Day
  • November 15: America Recycles Day
  • November 16: National Fast-Food Day
  • November 16: World Philosophy Day
  • November 20: Universal Children’s Day
  • November 21: World Television Day
  • November 22: National Jukebox Day
  • November 23: Thanksgiving (Get our Thanksgiving social media ideas!)
  • November 24: Black Friday
  • November 25: Small Business Saturday
  • November 27: Cyber Monday
  • November 28: Giving Tuesday

november 2023 marketing calendar

December social media holidays

December social media holidays are in abundance, so finish your year off strong by letting these special occasions spark your post inspiration. For example, you could post a picture of you and your team on ugly sweater day or offer free shipping on free shipping day.

social media holidays - example instagram post for december


  • Learn a Foreign Language Month
  • National Car Donation Month
  • National Drunk Driving Prevention Month
  • National Write a Business Plan Month
  • December 1: Rosa Parks Day
  • December 4: National Cookie Day
  • December 4: National Santa’s List Day
  • December 5: International Volunteer Day
  • December 5: Repeal Day (remembering the end of prohibition)
  • December 7-15: Hanukkah
  • December 10: Human Rights Day
  • December 10: Nobel Prize Day
  • December 12: Poinsettia Day
  • December 13: National Cocoa Day
  • December 15: Bill of Rights Day
  • December 16: Ugly Sweater Day
  • December 17: National Maple Syrup Day
  • December 18: Free Shipping Day
  • December 21: Bah Humbug Day
  • December 21: Winter Solstice (the shortest day of the year)
  • December 23: Festivus (a Seinfeld reference)
  • December 24: Christmas Eve
  • December 25: Christmas (Check out our Christmas social media ideas!)
  • December 26: Boxing Day
  • December 26: Kwanzaa Day 1 (lasts through January 1)
  • December 28: Call a Friend Day

december 2023 marketing calendar


Start your 2023 social media holiday planning now

With these countless social media ideas, there’s no reason not to incorporate this marketing channel into your 2023 plans.

If overseeing your brand’s content continuously feels like a daunting task, try using online social scheduling tools to help you get ahead, or work with us for social media marketing to do the heavy lifting for you. Either way, preplanning your 2023 social media calendar around holidays will save you headaches later while keeping your social marketing both fun and fruitful.

Sign up for our newsletter

Get the latest marketing tips and actionable insights for your business.