We were so excited to connect with so many business owners on our Growth Lab Live: 4 Ways for Your Business to Stay Social During COVID-19!
Our Growth Lab specialists, Tracy Oswald and Jenn Karsner, were joined by social media experts Bailey Young and Amanda Mock to talk about how businesses can (and should!) be using social media right now.
Once again, our chat was blowing up with questions, suggestions, and insights from local business owners across the country. Here are the top questions we received with answers from our experts.
Should I Still be Using Social Media for My Business?
Yes! You want to be top of mind for your customers, and right now, social media gives you a way to do that. Our experts actually suggested posting more now than you usually do. Why? Because people are spending more time on social media than ever, and it’s a great time to get in front of them, start a conversation, and build engagement.
“Social media can make changes with these businesses. It’s real-time. Updates can be made quickly, and you’re getting the message out faster than most other marketing,” said Bailey.
This is another key reason you should be using social media right now. Consumers are still looking for information about your business, and they know that social media provides a more immediate way for them to get that info. If your pages are silent, they won’t know what’s going on with your business and how they can be supporting you right now.
What Should I Be Posting?
This is a question we also got on our last Growth Lab Live! Business owners and marketers want to be sensitive to what’s going on but also want to continue connecting with consumers. So, what should you be posting on social media right now?
Our experts suggest finding ways to share relevant and timely content that relates to your industry. Amanda shared an example of a storage unit company that was sharing home organization or home office tips since so many people are setting up home offices and spending a lot more time at home.
They also said it’s great to give a peek behind the curtain. Bailey said that sharing information about your team pretty much always performs well. So: What are your employees up to? What are you doing to pass the time? What’s going on at your business right now?
It’s also important to share how you’re supporting the community. That can be as simple as what you’re doing while staying home to help flatten the curve to how you’re donating items or supporting local healthcare workers.
Should I Still Advertise on Social Media?
The short answer: Yes. People are spending more time on social media, and many businesses are scaling back on their advertising, so right now, you have less competition for your ads and more potential eyes to get your ads in front of “ sounds like a win-win!
Tracy suggests that if you have an existing ad that’s doing well, just tweak the messaging and slow your ad spend. Your ad learns as it runs, so if you stop it altogether, you’ll lose that momentum. Plus, if you slow your ad spend rather than lower your budget, you can still reach a good number of people just at a slower rate.
What Should My Focus be on Social Media Right Now?
Our experts stressed that the goals for your social media channels and advertising might shift during this time. You’re likely less focused on driving leads to your business, so you can be more focused on building an audience and engaging with them.
Connecting with your customers in an authentic way is key.
It’s also important to focus on what you can control when it comes to social media. So much on social media is out of your control “ like the algorithms, how people engage, and more. But, you can control what you post, your brand story, and how you’re showing up. And social advertising gives you a way to control even more “ from the people who see your ads, to the goals for those ads, and more.
We know that social media might not be your focus right now “ but, luckily, we have a whole team focused on it! We’re here to help your business in whatever way we can. If you’d like to connect with one of our social media experts, reach out today.