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  • 38 Lovely Valentine’s Day Email Subject Lines (+Templates & Ideas)

Valentine’s Day is right around the corner, and it’s the perfect time to show your audience some love. With a lovely email, that is!

Whether you’re promoting a sale, sharing tips or gift ideas for the upcoming holiday, or highlighting a special seasonal product or service, we’ve got Valentine’s Day email subject lines, ideas, and templates to help you spread the love this February 14th.

saint lukes valentines day meme

Any type of business can get in on the Valentine’s Day email action.

Table of contents

Ideas for Valentine’s Day emails

Here are six ideas to help you jumpstart your Valentine’s Day email marketing planning.

Promote any Valentine’s Day specials or sales

This is a no-brainer, but if you’re running any Valentine’s Day specials, sales, or promotions, make sure to let your audience know through regular emails.

Share subscriber-only specials

If you’re trying to grow your email list or just want to reward your existing subscribers, you can email them about a subscriber-only Valentine’s Day special. Offer a special discount for those on your email list or let them shop the sale before it’s available to the wider public. This can help you get more email subscribers and make your existing email subscribers feel special.

Send a Valentine’s Day gift guide

If you’ve created a gift guide (complete with products and services from your business, of course!), that’s a great resource to send to your customers and prospects via email. Create some eye-catching graphics on Canva, link to your gift guide, and maybe even include a special discount they can use to buy the items on your list.

valentines day gift guide email example from quince retailer

Write a love letter to your customers

During the holiday of love, it’s a great time to show appreciation for your customers. In your Valentine’s Day-themed email, write a word of thanks to your customers to let them know you cherish them and their business. You can even highlight some of your best customers (with their consent).

Create a round-up of Valentine’s Day ideas or events

Another great way to get in front of your audience via email this Valentine’s Day is to create a round-up of ideas or events to inspire your audience. This can be local restaurants with Valentine’s Day specials, businesses offering unique date experiences, or fun things to do with your kids on Valentine’s Day. By sharing some fun Valentine’s Day ideas, you can build a connection with your audience while providing a fun resource.

Allow subscribers to opt-out

While Valentine’s Day is a fun holiday for some, it can be a sore spot for others. Send an email allowing subscribers to opt out of Valentine’s Day emails. This shows that you care about your customers and can build trust between you and your audience.

valentines day email example of opt out from etsy

Valentine’s Day email subject lines for sales

Use these Valentine’s Day email subject lines to promote your sales or specials.

  • Hot deals you’ll love 💕
  • [Name], You’re irresistible! And so is this…
  • To: [Name], Love: Us—Open for a special surprise!
  • One for a special someone, and one for you!
  • You don’t want to miss this!
  • [Name], Ready for Valentine’s Day? We’re making it easy!
  • A special for someone special 💖
  • This is even better than chocolates…
  • BOGO for Valentine’s Day!
  • Roses are red, violets are blue—this special’s for you!
  • Show your love with our Valentine’s Day deals
  • Valentine’s Day delivery: Order now for on-time arrival

valentines day email example from big lots

Valentine’s Day email subject lines for services

You can still get in on the Valentine’s Day love if you don’t offer a specific product. Use these Valentine’s Day email subject lines to promote your services.

  • Make your teeth sparkle for Valentine’s Day 🦷
  • Not in love with your yard? We’re here to help!
  • Fall in love with our [type of service] service 💖
  • [Name], Give the gift of [type of service] 🎁
  • Get practical, give [type of service] this Valentine’s Day!
  • Valentine’s Day gifts for [related to service] lovers
  • Ends soon: Our special Valentine’s Day service bundle!
  • Here’s something to celebrate…
  • 5 Reasons People Love Our [Service]
  • 5 Reasons to Try [Service] This Valentine’s Day
  • Valentine’s Day early bird special: Plan ahead and save now

valentines day email example from shoott service

Valentine’s Day email subject lines for any business

These Valentine’s Day email subject lines will work for pretty much any message you’re sending.

  • Will you be our Valentine?
  • You’re gonna love this…
  • A Valentine’s Day treat
  • Sugar and spice and everything nice 💝
  • Last-minute Valentine’s Day ideas you’ll love
  • Valentine’s Day date ideas you’ll love 💕
  • Don’t want Valentine’s Day emails?
  • XX Items We’re Loving This Valentine’s Day
  • 10 Valentine’s Day gift ideas for everyone in your life
  • We love our customers ❣️
  • Last-minute Valentine’s Day ideas for your sweetheart

valentines day email example of seasonal item

Valentine’s Day email templates

Customize these Valentine’s Day email templates for your business.

Valentine’s Day email template for sales

Subject line: [Name], You’re irresistible! And so is this…

Email copy:


We think you’re going to love this…

[XX%] off your purchase!*

Come in and see us or shop with us online for this special treat—it’s even better than chocolates!

See you soon 😘

[Business Name]
[Website URL]
[Business contact info]

*[Terms and conditions of special]

Valentine’s Day email template: Seasonal promotion

Subject line: Our Valentine’s Day-themed [item] is back!

Email copy:

To celebrate Valentine’s Day, we’re releasing our limited-edition [item]! [Information about item here.]

But hurry! This [item] is only here until February 14th, so grab it while you can!

CTA: Get it now!

[Business Name]
[Website URL]
[Business contact info]

Valentine’s Day email template: Service-based business

Subject line: Don’t miss our Valentine’s Day bundle!

Email copy:

Here’s a treat for you and a loved one this Valentine’s Day:

Book a couples’ massage and get two additional treatments* for free!

This pamper package is the perfect Valentine’s Day gift and experience. But it won’t last long! Book your appointment before [date] to take advantage of this limited-time special.

CTA: Book Now

[Business Name]
[Website URL]
[Business contact info]

*[Terms and conditions of special]

Valentine’s Day email template: Gift ideas or guide

Subject line: Last-minute gift ideas they’ll love 💖

Email copy:


Trying to find the perfect gift for the ones you love this Valentine’s Day? We rounded up our favorite gifts you can pick up TODAY to show you care.

[Insert graphic with items or list items with links]

But wait, we’ve got a gift for you! Pick up any items on this list from us by [date], and get 25% off your purchase!*

CTA: Get gifting!

[Business Name]
[Website URL]
[Business contact info]

*[Terms and conditions of special]

Valentine’s Day email template: Feedback request

Subject line: We’d love your feedback…

Email copy:

We’d be nowhere without our amazing customers like you! Thank you for supporting our small business.

To continue delivering the best products and services, we’d LOVE it if you could take a minute to share your experience with us! This short customer feedback survey will help us continue showing you the love this year.

[Take Survey]

And if you want to spread the love, please leave us a review!

[Leave a Review]

If there’s anything we can do for you, please feel free to reach out directly. We appreciate you!

[Business Name]
[Website URL]
[Business contact info]

Send Valentine’s Day emails customers will love

With the right Valentine’s Day email subject lines, templates, and ideas, you can spread the love to your customers’ inboxes. Use these ideas to connect with your audience, stay top of mind, and drive customers to make a purchase or learn more about your business.

Get more marketing resources to use this Valentine’s Day and beyond:

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