Backed by data. Powered by intelligence.
In the current climate where consumers are questioning the credibility of many content platforms, more advertisers are aligning their businesses with sources for trusted journalism, strengthening their connection with the local community. In fact, readers are now turning to our local news sites and USA TODAY in record numbers. On average, the USA TODAY NETWORK receives 155 million unique visitors each month.
Based on this information, we’ve created the most effective media mixes to help get your business in front of the right audiences. In fact, if you’re new to LOCALiQ, we’d like to welcome you with a special offer.
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Consumer behavior is evolving.
Your marketing strategy should, too.
Over the past few months, media consumption has shifted. Check out how much branded content, Google search and social media behaviors have evolved recently:
of searches for something nearby results in a visit within a day
Local listings are a must for your business, especially accurate and updated ones because they play a very important role in local SEO. Search engines populate sites at the top of their organic search results when a user is searching for a specific local business.
increase in Google search CTRs since February
Google crawls the web, determines which pages are the most useful and relevant for its users for any and all topics. People reply on Google’s results, and trust them when making decisions throughout the day for every aspect of our lives.
increase in social media engagement over normal usage rates
Looking to validate your brand? Social media is the perfect place for that. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on communicating with consumers. It also has the power to increase customer loyalty.