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A Chevrolet dealer with the largest selection of new and used Corvettes in their region and a dedicated Corvette showroom looking to increase their market share even more.
Goals
INCREASED WEBSITE VISITORS AND SHOWROOM TRAFFIC
Challenges
This dealership wanted more leads, more customers, and more sales after assembling their team and inventory but needed sophisticated audience targeted and an efficient digital marketing strategy.
Solutions
The LOCALiQ AUTOMOTIVE team did a deep dive into Corvette sales to identify the specific type of buyer looking for a Corvette. From local to national, we analyzed what drives the Corvette intender, and from there, developed a comprehensive marketing strategy that included:
- Social Ads
- Cars.com Digital Ads
- Targeted Display
- Targeted Email Marketing
Results
The dealership was pleased with the performance of their LOCALiQ AUTOMOTIVE marketing campaign, including above average clickthrough rates and impressive social engagement. This also led to more website visitors and showroom traffic as a result of the increase in brand awareness from social ads and geofencing.
