Local Marketing Lab

LOCALiQ Marketing Lab

FREE & ONLINE

Empowering local business owners and marketers with the information, expertise, and data to feel confident in their marketing.

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Step into Our Lab

Welcome to LOCALiQ Marketing Lab. This free learning hub is jam-packed with resources about local marketing strategies for business owners, marketers, or anyone interested in learning more about how marketing works. Each lab contains an in-depth look at a specific strategy related to local marketing and how it helps you get more customers, increase brand awareness, or connect with your audience. Happy learning!

Local Marketing 101

6 Lessons

This is your starter kit for local marketing. We’ll cover the best local marketing strategies available and then talk about goal-setting, budgeting, tracking, and other essentials for an effective marketing plan.

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Local SEO

6 Lessons

Take a deep dive into local SEO—a must-have for any local marketing strategy if you want to get seen and found on search engines like Google.

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Local PPC

7 Lessons

Venture into the world of local search ads—also known as SEM, pay-per-click, and more. Don’t worry—we’ll cover all the details for you!

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Local Social Media Marketing

11 Lessons

Finally, the complex world of social media marketing—simplified! We're going to cover the basics and best practices for each channel, clear steps for getting started, and all the tips and ideas you need for local marketing success.

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About LOCALiQ Marketing Lab

Local marketing isn’t an exact science – it requires hypothesizing, experimenting, analyzing results, and fine-tuning to get the right outcome for each business. The best local marketing strategies deliver your marketing message to the right people, in the right places, at the right times.

In order to do that, you need to develop a localized marketing strategy formula for your business – which all starts with a foundational knowledge of the options available.

In LOCALiQ Marketing Lab, we’re breaking down each component of the local marketing ecosystem, including:

Specific local marketing strategies.
How these local marketing strategies work.
Why these local marketing strategies matter.
What you need to know to build a solid local marketing strategy.

Don’t worry, though: we don’t have any tests for you to take or actual experiments to do. We just want to equip you with the data and information you need to feel confident in your local business online marketing. And, if you want to experiment with some new marketing strategies, then we’d love that for you, too!

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More Resources

Want to learn more or just interested in what else we have to offer? Take a look at these hand-picked marketing resources, guides, and templates that we think will pique your interest!

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