Once upon a time, and not so long ago, we all heard about a new thing called social media.
It was the time of Friendster and MySpace, and it all seemed just a fun way to connect with friends. Today, trillions of likes, tweets, hearts and snaps later, social media has evolved into a constant presence that supports virtual reality, shopping, recommendation engines, news (real and fake), entertainment, live feeds, reviews, listings, promotions, offers, and a whole myriad of ways to engage and connect with friends, brands and celebrities. For retailers, social media is one of the most powerful ways to get your name out there, and interact with your loyal customers.
Check out our pocket guide to see what channels you should pay attention to right now.