Your online reputation includes everything consumers say and share about your business online.
This includes reviews, social media posts, comments, blog posts, and articles – in addition to information that your business publishes online, such as content on your business blog, website, and social media channels. The quality of your products or services, customer service, and any other factors that affect customer experience all factor into your online reputation.
These are the things customers will be talking about when they comment on your Facebook page, Yelp about their experience with your business, and post about your company and products. As a business owner, it’s important to understand that effective reputation management includes things like local directory listings with review features, which you may not even know exist unless you go looking for them.
Download our free guide to get started managing your online reputation.