Did you know that over 90% of Americans support the legalization of cannabis for either medical or recreational use?
That number is up from 62% in 2019. No longer driven by millennials alone, almost every generation presents an opportunity for potential customers. This means that cannabis brands have a much larger target audience to reach and engage with.
Which presents a new challenge for cannabis brands: Reaching the right cannabis consumers. To help you better understand the canna-consumer and the marketing strategies that appeal to them, we conducted a cannabis survey of over 8,000+ consumers to identify:
- Who canna-consumers are
- How they shop for cannabis products
- The best ways to market to canna-consumers
- And more!
Download our guide for exclusive data and our top cannabis marketing ideas to help you reach canna-consumers in your area.