How Your Small Business Can Use Marketing Data for Growth

How Your Small Business Can Use Marketing Data for Growth

Over the last few years, there has been an unprecedented explosion of data. As a result of this, data analytics has become a growing field and many businesses are choosing to heavily invest in professionals of this industry to take their organizations to the next...
Our 20 Most Popular Stories & How-To’s of 2020

Our 20 Most Popular Stories & How-To’s of 2020

I know we’re not technically to the end of 2020, but I’m ready to move on to 2021, and now is as good as time as any to take a look back and appreciate the positives of this terrible year. 2020 has brought a lot of change for a lot of people. Like many marketers and...
15+ Marketing Strategies for Small Businesses Worth Your Time & Money

15+ Marketing Strategies for Small Businesses Worth Your Time & Money

As a small business owner, you don’t have time or money to waste on marketing strategies that aren’t suited to your needs, so let’s take a look at options that can (and can’t) get you the most bang for your buck. Marketing Strategies for Small Businesses on Google If...
5 Ways Car Dealers Can Segment Their Local Market (with Examples!)

5 Ways Car Dealers Can Segment Their Local Market (with Examples!)

You know you want your dealership to step up its audience targeting, but how can you do that, and what’s the best way to reach them? One way you can clearly define and divide your target audience is through automotive market segmentation. With market segmentation, you...