According to a recent State of User-Generated Content report, nearly 80% of consumers feel that they can tell when a brand is advertising to them. Moreover, almost 40% of consumers distrust paid influencers. Where does that leave brands looking to genuinely connect...
Your content is most effective when it reaches your audience at the right time. That’s why you wouldn’t promote Black Friday content in December or share posts about February holidays in March. This is pretty straightforward because these dates are fixed for your...
When your day is packed with meetings, scheduling, payroll, helping customers, and other pressing concerns, sitting down to write a blog post might not be at the top of your to-do list. It can be an easy item to forget. But content marketing is more than just writing...
Fireworks, barbecues, pool parties, and picnics. The 4th of July is right around the corner, and this year, we just might be able to celebrate (semi) like we used to! The 90s are back in style–do you have your Old Navy flag T-shirt handy like this family? The...
No business owner or manager ever starts their day thinking, “I hope I make my customers unhappy today!” The goal is always customer satisfaction. A happy customer is a huge asset–not only will they likely be a repeat customer, but they could also tell their family...
