Why Branded Content Works So Well for Home Services Companies

Almost every homeowner understands the concept of “the never-ending checklist” ““ the rolling list we keep of critical repairs and new features that need to be addressed. In fact, one survey found that 88% of homeowners completed a major project in...

Use Google Trends to Create More Relevant Content in 5 Easy Steps

Have you used Google Trends before? This free tool from Google shows you what’s trending on the search engine. It can provide an interesting glimpse into what’s top-of-mind for consumers around the world or in your state. Obviously, Coronavirus is a big...

Branded Content: Quality Engagement Fosters Meaningful Connections

One night as my six-year-old son, Dean, was saying his good-nights, he hugged his dad and said, “Daddy, I had so much fun with you today.” So sweet, right? Sure, but the statement left me baffled, as I was actually the one who spent most of the day with...

Our View: The Five Ws of Building a Branded Content Strategy

Remember learning about the five Ws back in grammar school? Who, what, when, where, and why are key foundational questions used to gather information to tell an effective story. As branded content strategists, we utilize the five Ws to craft an effective plan that...