SEO vs. SEM: Differences Explained, Once & For All

SEO vs. SEM: Differences Explained, Once & For All

Search engine optimization (SEO) alone throws many people for a loop. With 200+ ranking factors, white, black, and grey hat tactics, Google core updates, and a bunch of other details to worry about, SEO can seem complex. And it certainly doesn’t help that search...
Try This Local SEO Checklist to Improve Your Rank in 2022

Try This Local SEO Checklist to Improve Your Rank in 2022

Local SEO is definitely not new in 2022 but it does continue to grow in importance–if that even seemed possible. Nearly a third of consumers search for a local business online every day, and almost 50% of all searches on Google are for local information. Just...
7 Ways to Optimize Local SEO for Multiple Locations

7 Ways to Optimize Local SEO for Multiple Locations

There are a lot of benefits to having multiple locations for your business. The opportunity to serve customers in different areas, a higher volume of customers (which means a higher volume of revenue), brand recognition and awareness–the list goes on. But, as...