Free Website Grader

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What’s really happening across your online presence?

Our free Website Grader does more than just grade websites. It’s a quick and easy tool that evaluates your overall digital presence across three key areas:

  • Website performance
  • Social media presence
  • Digital advertising effectiveness

You’ll get a complete, personalized report on your performance in each of these areas, plus actionable recommendations to improve your site performance fast.

Every successful business needs a great web presence.

Find out if your site is optimized to show up for the right searches and rank high in results, based on key website performance metrics like:

  • Google ranking factors
  • Site speed and SEO
  • Your online ads
  • Your competitors’ metrics

Why stop there? Our Website Grader extends past your website to check the health of your social media accounts too. You’ll get instant visibility into the strength of your local and social media presence for Facebook, Twitter, and Instagram.

Improving your website is the first step in reaching more customers and growing your business.

Get your custom website and online presence report today, for free.

Get your score

Frequently Asked Questions

What does this website grader do?
LOCALiQ’s website grader assesses the areas of your website that contribute to digital performance and assigns each area a grade. Within each section, you’ll receive action items to prioritize when making improvements to both the technical performance of your website and to your overall digital footprint.

The first section, Website Quality, grades your website on a score of 1-100, and pertains specifically to SEO, or search engine optimization. The grade your website receives in the Website Quality section will help you determine how much work you need to do to improve your website’s organic search rankings.

The second section, Social & Local Presence, grades how much impact your website is having on major social and local platforms.

The third section, Digital Advertising, deals with PPC (pay-per-click advertising), and generates action items specific to online advertising.

Overall, when you run the LOCALiQ website grader, you’ll receive over 19 individual performance metrics, each with its own weighting, making up your overall score.

Why do I need a website grader?
Once you receive your website grade, you’ll have a complete report of action items that you can use to generate more traffic, more leads, and more revenue for your business.

With the Website Quality report, you’ll have the ability to optimize the technical aspects of your website that contribute to organic search performance: rankings, internal links, technical performance, and more. Crucially, this will allow you to increase your rankings in the search results, generate more impressions from organic search on Google and Bing, and fill the top of your marketing funnel with net-new prospects.

With the Social & Local Presence website grade, we look at major platforms like Twitter, Facebook, Instagram, and the like to determine unique actions you can take to generate more traffic from social media. If you’re a local business, we’ll also look at how effectively your website is set up to generate traffic from Google My Business and local listings.

With the Digital Advertising website grade, we’ll look at your presence and keyword targeting across Google Ads, Facebook Ads, and other major ad platforms to determine areas in which you can improve.

How does this website grader differ from a marketing audit?
We get small businesses, because we work with them everyday. They’re big on ideas, but in many cases, short on time and money. The LOCALiQ website grader is a full-fledged, holistic marketing audit. But it differs critically from the kind of marketing audit you’d get from a big agency in a few ways:

  • It’s instant. You won’t have to wait a week or more to get your hands on an actionable report with which you can improve your website and digital presence.
  • It’s free. Our marketing audit is not going to cost you an arm and a leg.
  • It’s holistic. No need to get one marketing audit from a PPC agency, one from an SEO agency, and one from an organic social media agency. This marketing audit analyzes performance across all those disciplines and more, and cuts through the fluff to let you know exactly how to optimize performance.
Why do I need a strong online presence?
In today’s age, your online presence is what legitimizes your business. Not only do 97% of consumers search for local products and services online, but the strength of your digital presence impacts how popular, trustworthy, and even competent they perceive you to be. In fact, 80% of consumers lose trust in a business if their listings are inaccurate and 56% of consumers won’t even consider a business without a website. On the other hand, 70% of consumers will visit a store because of the information found online, and businesses that blog get 55% traffic and 126% more leads!*
Is this a website grader?
Yes, but it’s actually more than that. Since there are many components to your online presence, the LOCALiQ Grader assesses not just your website, but your social media presence and digital ads, too!
What’s the difference between digital presence, web presence, and online presence?
There isn’t one! These terms are all used interchangeably.
What do you mean by online presence?
Your online presence encompasses every digital asset that belongs to your business, like your website, social media profiles, directory listings, emails, YouTube videos, and more. But just because these assets exist doesn’t mean they have a presence. Your online presence is actually a reflection of how much attention your online assets get—from you, from search engines, and from your audience.
How do you measure web presence?
The LOCALiQ Grader analyzes the three biggest areas of your web presence: Website Quality, Social & Local Presence, and Digital Advertising. Your score is calculated using over 20 individual performance metrics, each with its own weighting.
Is your digital presence grader really free?
Yes, the LOCALiQ Grader is 100% free. The initial report provides a summary of your scores and recommendations. You can then create a free account to see the more detailed report and even compare against competitors. And you can even send your report to someone on our team to discuss your goals and strategy—for free!
What website performance metrics do you look at?
Our proprietary technology analyzes a mix of over 20 data points and signals that impact the user experience of your website as well as its traffic and traffic quality. This includes but is not limited to:

  • On-page SEO ranking factors like headings, page titles and descriptions, and alt text.
  • Off-page SEO ranking factors like backlinks and social signals.
  • Technical SEO ranking factors like site speed, site security, code quality, and mobile-friendliness.
How do I improve my online visibility?
There are a number of ways to improve your online presence, through your website, social media profiles, listings, email campaigns, digital ads, and more. When you create your free account, the more detailed report will give you recommendations on how to improve your web presence. You’ll also have access to resources on SEO, PPC, social media, and more. And don’t forget! In one click, you can share your report with someone on our team and they will schedule a free call with you to discuss the right goals—and strategies to reach them—for your business.
How important is my social media presence in all of this?
After following a business on social media, 91% of consumers will visit its website, 89% will buy from it, and 85% will recommend it to a friend or family. That’s pretty big!* In addition, Facebook is one of the three most popular business directories, and social media signals can indirectly impact your Google ranking. The best part? Social media marketing is that it is free, easy, and effective for just about every industry!
Can I check another business’s digital presence?
Yes! You can enter any website URL into the Grader. And once you get your report, you can create a free account to compare your performance with that of your competitors.
What if my web presence grade isn’t great?
Don’t panic! You’ve taken the right first step: identifying a baseline score. With our recommendations and resources, you can only go up from here—and you can check your score again to see how you’re improving!